Using Media Themes as Presence Over Presents

Dec. 21, 2014 Every year my teen prefers experiential "go-see-do" gifts to anything I can wrap up and put under the tree, (other than a GoPro which was a 'save up' winner for a milestone birthday) and so every year I have had a media "spin off" that segues from pop culture pervasiveness into an offline unplugged  adventure. Studies show that presence over presents continues … [Read more...]

Archery: Using Media To Get Kids Outside, Into STEM, and More

Aug. 20, 2016 Update Adding this report on the acceleration of archery as a sport for young girls, from the resource rich data gleaned from the fabulous Geena Davis Institute on Gender in Media. Also loved how STEM and physics entered into the 2016 Rio Olympics special interest stories, even the sponsored ones like the science of swimming via Twitter hashtag … [Read more...]

Back to School: Using Branding as a Media Literacy Lesson

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught  red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]

Youth Aids Day: First Gen Who’ve Never Known a World Without HIV

Nov. 25, 2015 Update World Aids Day is coming up Dec. 1st, and Durex is promoting the creation of a "condom emoji" to be used via social media to shorthand safety messages for public health. April 10, 2013 “I’m a virgin! I’m not gay. I don’t use drugs! I’ve never had sex, none of this applies to me.” These are the kinds of responses and misinformation both teens and their … [Read more...]

Circle of 6 Campus Safety App: What It is And What it Isn’t

Update: March 7, 2013 It's official! The President Signed VAWA! Feb. 28, 2013 Finally! The Violence Against Women Act has passed both the House and the Senate and is moving on for final signing by the President. To celebrate, you'll love this pop culture Taylor Swift style video send-up about the 22 who voted against VAWA. It's hilarious. Even though VAWA is no laughing … [Read more...]