In-School Commercialism: A Back to School Checklist

Sept. 14, 2017 An update on the unhealthy cues sent to kids with BoxTops for Education, via Harvard Chan School of Public Health podcast  which nails the core problem quite succinctly. The program is … [Read more...]

The Tooth Fairy Is Not A Brand. Parents…Arise!

Aug. 6, 2013 Update!  Honored to be accurately quoted in this pithy parenting prose by Heidi Stevens in The Chicago Tribune's thrilled to see all the parenting pushback on Twitter that CCFC put … [Read more...]

Mattel’s Manipulative Monster High Marketing Machine: Unkind.

June 15, 2012 Last year when I wrote about Mattel’s vampy campy Monster High dolls I purposely didn’t even name their brand, hoping it would quietly fizzle and bury itself in the outcry of parents … [Read more...]

CCFC Puts Energy Into Cleaning Up School Commercialism

May 16, 2011 Continuing our ‘positive picks’ series on media and marketing that matters, a gigantic ‘Howard Beale’ style shout from the windows “w00t!” to champions of change at CCFC, Campaign for a … [Read more...]

Amy Jussel On Changing the Channel of Media Influence

Oct. 28, 2010 Tonight I’ll be speaking on Changing the Channel of Influence in media, at The Third Place.org. I need to reiterate to ALL that Shaping Youth is a nonpartisan, non-religious-based, … [Read more...]

FTC Food Marketing to Kids Update: Are Watchdogs All Bark No Bite?

Sept. 9, 2010 Where are we now with the whole junk food marketing to kids/obesity prevention discussion? Feels like we’ve been TALKING about "candy bars for breakfast" and citing Pink Princess … [Read more...]

Girl World Tour Meets Tween Town Hall to Speak Up & Share: Mar 13

March 5, 2010 What's on the minds of tween girls' today? We're about to find out next Saturday at the Tween Girl Town Hall as 150 girls age 8-14 clamor for FREE swag bags and freebie finds from … [Read more...]

A Homeless American Girl Doll: Really, AG? REALLY?

Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, … [Read more...]

Should Kids’ Cartoons Sell Fruit & Veggies? Brandwashing Revisited

Sept. 16, 2009 Erma Bombeck once said, “My children refuse to eat anything that hasn’t danced on TV.” Quick! Mind snap: Did you blink to California Raisins boogieing to “Heard it Through the … [Read more...]

Consuming Kids: Selling Value As A Virtue

July 28, 2009 In another ‘silver lining’ of our economy’s challenging moments, seems “consuming kids” are self-reining and prioritizing the value of purchases, with fashion taking a nosedive and … [Read more...]

SmartyCard’s Summer Challenge With Scholastic: Heads Up for Fall!

May 28, 2009 I was just about to post an in-depth review and analysis of the merits and watch-worthy aspects of the new SmartyCard.com "learn and earn" kids' program for 3rd-6th graders,  when I … [Read more...]

[email protected]: Elf Island Unlocks the Secret to Parent Approval

I was AWOL at CES as my IBM went MIA. Translated? You're SOL (simply outta luck) if you're seeking a fresh thread on the big Consumer Electronics Show toys and tactics targeting kids at the Kids at … [Read more...]

FCC: Kids Programming Is Laden With Product Placement

That’s my official FCC filing at left, (squeaked in under the deadline today, explained why later) which emphatically states kids should be OFF LIMITS to embedded ads designed to bypass the Tivo … [Read more...]