Celebrities Use Digital Death To BuyLife.org- World Aids Day

Dec 1, 2010 World Aids Day The "keep a child alive" logo had me at hello. The premise "I've sacrificed my digital life to help give real life to millions of people affected by HIV/AIDS in Africa and India" rings a little hollow, even for Hollywood. Granted, the idea is clever, creative (and a lil' bit creepy) capitalizing on the celebrity zeitgeist (in coffins, with … [Read more...]

ALLY Awards: Architects of Change Amidst Brands: Tween Town Hall

March 12, 2010 Today I soared through my first ever Virgin Airlines’ experience bemused by two giddy tween girls excitedly chirping to their mom about the pink and purple “mood lighting” befitting a nightclub and the free WiFi and touchscreen inflight services, as she flashed me one of those, “Where do these girls hear this stuff?” mutual-mama looks. I wanted to ask if they … [Read more...]

Grammy Glitz and Gimmicks Galore: Did Kids Watch? Did You?

Feb.1, 2010 Promise I’ll leave the 52nd Annual Grammy music deconstruction to the review pros, but just wanted to comment on the media and gadgetry of 21st century events in new media style. Where else would you see social media integration of Imogen Heap's  Twitter Dress composed of photos sent by fans in real-time using the hashtag #twitdress? Purpose? To let fans  … [Read more...]

“I’m Not A Prude, But…”

Oct. 23, 2009 How many times have you heard that preface to a conversation about pop culture lately? Tweens? Teens? Okay, I promised NOT to do a Halloween Horrors bit on girls' costumes and tramp vamp cues (been there, done that) BUT the irony in the timing of this post from Australia titled, "Musical Tarts are Infecting Our Children" that referenced us here at Shaping … [Read more...]

Mother’s Day Improv With the Mother of ‘The Rugrats!’

April 10, 2009 Feel like you’re interacting with your family via text message? Facing screens more than each other? Using drive time as quality time and packing parental fun into cellular size? Kids and parents, come see yourselves and each other in a whole new way! One month from today on Mother's Day, Actress Melanie Chartoff, screen voice for The Rugrats mom, Didi Pickles … [Read more...]