Kids Summer Camps & Niche Gender Marketing: Why?

June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a 'traditional camp' until I was a parent. We moved duty stations during summers, and if we didn’t, we were ‘free range kids,’ amped with self reliance, creative spunk, and behavior … [Read more...]

Kids, See How You’re Smart: Use Your Intelligence(s!)

There’s nothing more heart-wrenching to me than a child self-critical of his or her brainpower, tossing off statements about ‘the smart kids” while excluding themselves from this tribe. I see this often in my work at Shaping Youth, and it’s painful to observe, much less ‘counter-market’ because media and classroom ideals often reinforce this type of self-selection. On … [Read more...]