Kids Summer Camps & Niche Gender Marketing: Why?

June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a … [Read more...]

Kids, See How You’re Smart: Use Your Intelligence(s!)

There’s nothing more heart-wrenching to me than a child self-critical of his or her brainpower, tossing off statements about ‘the smart kids” while excluding themselves from this … [Read more...]