Time for a Digital Cleanse! Join Us For Screen Free Week April 30-May 6

April 12, 2012 Ommm...want to join me in turning off all glowing electronic devices to celebrate CCFC's Screen Free Week  of insight April 30-May 6, 2012? It's a great chance to unplug...and reconnect. Much like the freebie candlelight yoga practice I stumbled upon last evening, it's a welcome surprise to experience the calm, centered, simplicity tuning into one’s internal … [Read more...]

Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning)  and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org!  Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]

The LAMP Shines Light on Media Literacy: NAMLE Recap

Aug. 5, 2011 In internet time, the couple of weeks that have passed since NAMLE  (the Nat'l Assoc of Media Literacy Educators' conference) may SEEM like a virtual eternity or 'old news' as digital educators scurry about to start up a NEW school year having picked from an infovore smorgasbord of critical thinking workshops... ...But that's part of the problem in our quick … [Read more...]

Last Minute Mother’s Day Digital Gifts (Free Ones, Too!)

May 7, 2011 Update 5-8: To Mama With Love.org is a smidge away fm receiving a fund match; just $1K more in the next 8 hours to get $5K.extra. Can you help 'em? Ready to put your mom on the map? When I wrote “Mother’s Day Media Worth Forwarding to a Friend” I added a link list of meaningful gift gestures and ideas (recapped at the end) and am excited to update it with … [Read more...]

Sony May Singe Itself: Slimy Innuendo Ignites Backdraft

September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony  ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]