Sesame Street Takes On Bullying in Shows, Talking Points

Oct. 18, 2011 “Look at those feet!” Big Bird is told. “They’re ridiculous!” --“They are?”As he tries to get accepted into the “Good Bird Club,” he shifts from “happy to be me” to hanging his feathered beak with insecurity and scuffling his giant orange clompers in ‘not good enough’ mode…Before you roll your eyes at Sesame Street's bullying prevention program as yet another … [Read more...]

American Teacher Film Premiere: Review, Media Roundup

Oct. 11, 2011 American Teacher premiered in San Francisco this week, and I found myself pre-qualifying industry colleagues to see who had a macro lens to cover the screening in my absence, with questions like: “Have you seen other ed policy films like The Cartel movie about corruption and misuse of funds in public education? Or Race to Nowhere about the testing frenzy and … [Read more...]

Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning)  and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org!  Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]

Reading Rockets Kids Into Their Future (Pt.1: Kalimah Priforce)

Aug. 18, 2011 Virtual show of hands, please... If it’s not on the "must read" summer reading list for back to school prep, how many kids cracked a classic this season? How ‘bout a kidlit self-picked selection? An online virtual book club? An augmented reality fairytale? A graphic novel? Meaningful manga? Um, a poolside magazine, status line or text message? While some … [Read more...]

CCFC Puts Energy Into Cleaning Up School Commercialism

May 16, 2011 Continuing our ‘positive picks’ series on media and marketing that matters, a gigantic ‘Howard Beale’ style shout from the windows “w00t!” to champions of change at CCFC, Campaign for a Commercial Free Childhood who snuffed out the filthy coal curriculum pushed into schools via Scholastic after just 48 hours of harnessing the power of their CCFC aligned … [Read more...]