Disney XD: A Case Study on Packaging Boyhood

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm … [Read more...]

Using Digital Hide & Seek To Get Kids Outside: A Treasure Trove of Ideas

Sept. 17, 2009 “Childhood obesity may be a problem of epidemic proportions in many parts of the world, but several games are doing their part to help keep kids moving. We've already covered … [Read more...]

Digital Data Mining 101: Echometrix Takes Kids’ Pulse

July 8, 2009 Still focused on "child predator" panic on the internet? I'd focus more on white collar stalkers like Echometrix, ubiquitous in far greater numbers, if I were you. Imagine digital … [Read more...]

Media Musts To Wrap Up “All Things Girl” Week (Part One)

To whittle down to a handful of ‘media musts’ for our grand finale of ‘All Things Girl’ week has been hard, so I’m going to try to shine the spotlight on some lesser … [Read more...]

150 Kids’ Virtual Worlds: 95 Live, 68 in R&D; How Many Are Worthy?

Seems everyone is in L.A. for the Virtual Worlds Expo except me right now, with e-mails and schmooze plans flinging back and forth like a gamer leader board. No, gang, I can’t make it to … [Read more...]

Kids’ Online Ethics Part 3: Community Solidarity; Marketing Cheats

At the recent Ypulse Nat'l Mashup, I chatted with teen virtual goods wünderkind Asuka Martin (aka real life name, Angela McBride) also interviewed here by Benett Carter about Teen Second … [Read more...]