A Homeless American Girl Doll: Really, AG? REALLY?

Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]

NPR: Do1Thing and Sell For A Cause Marketplace on Facebook

Mar. 11, 2009 Heads up on two youth-focused National Public Radio blurbs this week: First is the NPR Weekend Edition clip, 'What's For Sale? Check Facebook all about our ‘Sell for a Cause' launch at midnight tonight when Celebrities for a Cause kicks in on the Facebook Marketplace powered by Oodle…Want to help Shaping Youth make a difference in the world without opening your … [Read more...]