A HUGE Opportunity: Don’t Blow It ABC Family (Pt 1)

June 24, 2010 “An idea can turn to dust or magic, depending on the talent that rubs against it.”  ---Bill Bernbach Those timeless words of the venerable ad legend capture the power and potential of … [Read more...]

Facelifts for Kiddie Characters: Rebranding ’80s Icons?

Last week’s New York Times article on 21st century ‘facelifts’ for kiddie characters gave me the willies on a variety of fronts, despite the fact that I’ve personally ‘freshened’ many a brand in my … [Read more...]