It’s Veteran’s Day: If I Have To Tell You One More Time…

Nov. 11, 2011 As schools let out for the Friday Veteran’s Day holiday, I double-dog dare you to ask each child why they get the day off and submit the answers here for a positive parenting … [Read more...]

Deconstructing Thanksgiving Stereotypes: The Mediatrician Is In

Nov. 25, 2015 Update: Couldn't resist this timely SNL Adele Thanksgiving skit slamming stereotypes...Happy Thanksgiving to you and yours! Nov. 27, 2014 Update: Favorite post to add this year for … [Read more...]

SPARK Ignites A Firestorm of Powerhouses: Geena Davis, & More

October 16, 2010 The countdown to the SPARK Summit (Sexualization Protest: Action. Resistance. Knowledge) is in its final week, culminating in the NYC Summit Friday Oct 22, 2010 and the hits just keep … [Read more...]

Blog Action Day: “What’s In It For Me?” Charity Water Meets AOC3

October 15, 2010 Last year on Blog Action Day more than 13,000 bloggers participated from 152 countries to shine the spotlight on climate change. Shaping Youth's post was all about inspiring kids as … [Read more...]

10-10-10 & 350! What Does It All Mean?

Oct 10, 2010 As mathletes and scientists find multiple meanings of coolness for 10-10-10 ranging from binary code to number 10 representing perfection or completion via the "I Ching," an ancient … [Read more...]

FTC Food Marketing to Kids Update: Are Watchdogs All Bark No Bite?

Sept. 9, 2010 Where are we now with the whole junk food marketing to kids/obesity prevention discussion? Feels like we’ve been TALKING about "candy bars for breakfast" and citing Pink Princess … [Read more...]

Teen Girls: Ready For A Rebel Yell? SPARK Change Now!

Sept. 7, 2010 Girls, are you tired of being wrapped up, marketed and sold like a slab of meat? Having the media tell the world what your priorities are? Sick of slimy innuendos aimed at toddlers, … [Read more...]

Raising Authentic Girls: Rachel Simmons’ “Be You! The Real Girl Tour”

August 31, 2010 “Be you!” Riiiiight. In a media environment that cynically exploits how to act, what to wear, why to buy and who to be, girls are repeatedly told to "be themselves." GirlsHealth … [Read more...]

Media Unplugged: Clamping The IV Digital Drip (Pt1)

Dec. 14, 2015 Update Don't miss this Wall Street Journal article, "Is your Doctor Getting Too Much Screen Time? which is a huge patient/service complaint and a disconnect especially among seniors … [Read more...]

A HUGE Breakthrough for TV: Nuance Trumps Vapid Vixens Aplenty

August 12, 2010 In part one and part two of my posts about ABC Family’s Huge premiere, I hoped to see the show evolve from the hope and promise of some stellar scriptwriter ‘attachments’ to actually … [Read more...]

A HUGE Opportunity: Don’t Blow It ABC Family (Pt 1)

June 24, 2010 “An idea can turn to dust or magic, depending on the talent that rubs against it.”  ---Bill Bernbach Those timeless words of the venerable ad legend capture the power and potential of … [Read more...]

Kids Summer Camps & Niche Gender Marketing: Why?

June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a … [Read more...]

Refreshing Media Mashup: Using Library Cards for Freebie Fun!

June 4, 2010 It’s hard enough to get kids thinking about ‘summer reading’ when kids are gearing up to break loose from school for fun in the sun, but this cool idea prompting families into libraries … [Read more...]

Memorial Day Salute: Reverence, Reflection, Resources

May 27, 2016 Update Poignant new documentary trailer/film fundraiser about the impact of war on military families, called "Weight of Honor" which is a solemn reminder of sacrifices made, lives changed … [Read more...]

Sexualization Summit: Save the Date Oct 22, 2010 NYC

May 17, 2010 As irony would have it, on Thurs, May 13, in New York City, a small tribe of thought leaders convened on how to best address rampant sexualization of youth in media and marketing. Each … [Read more...]

Babies Movie: Through The Lens of a Young Teen

May 11, 2010 I tried to warn her, “This isn’t some wham- bam fast-paced action thriller or rom-com dramedy, but Babies IS my movie choice for Mother’s Day, ok?” In preparation, I showed her the … [Read more...]

Girls Are Not Candies. Tweens Are Not Teens. Thongs Are Not Undies.

May 4, 2010 A few years back I commented on the post Confessions of a Lingerie Lover by Fae Goodman on Alternet and copped to being “one and the same.” Fae uncorked a doozy of a conversation that … [Read more...]

Shaping Youth Honors Girls Rights Week May 3-7

May 3, 2010 In honor of Girls Rights Week, advocating for positive change in the world, I’m going to run a week long series of “all things girl” to show how media and marketing can HELP rather than … [Read more...]

Earth Day: 40 Eco Links Worth Recycling to Friends

Apr. 21, 2017  If you're not already doing a March For Science on Earth Day (just plug in your zipcode to find a nearby location) or picking up a CA beach on a collective coastal cleanup effort (see … [Read more...]

Using Kid Lit To Read The Right Message About Bullying

April 18, 2010 Many of you know I clench when I hear the word ‘reporter’ (even though I’m one and the same, it’s different when you’re behind the keyboard) because media has powerful potential to … [Read more...]