2014: The Year Of Redefining Girly

Jan. 10, 2014 Even in just the last 5 years or so since the American Psychological Association Task Force reported about the harm of early sexualization and its impact on children (full 72pp APA study here) I’ve wondered “what’s taking so long, can’t people see this is a huge public health problem? Positive change feels glacial while negative influence feels like it’s been a … [Read more...]

Take Back Halloween: Debunking the Mythology of Market Demand

Update Oct. 22, 2016 Check out the new 2016 Take Back Halloween Costume Contest! (deadline to enter  11-6-16) And...in case any hipster parents are mumbling "what's the harm it's 2016, lighten up, people" I'm adding this "What about the boys" reminder which is wince-worthy realizing I've been covering this topic for so long, and this  study on sexualized body image and … [Read more...]

Brave Girls Want To Put Media On A Different Frequency!

Oct. 10, 2013 Update: At the end is a newly minted press release/activities update, and this great post by Adios Barbie crams a lot into a small package involving some of the partner organization efforts as well! Oct. 7, 2013 Without a doubt, this week’s about “All Things Girl” as the 2nd annual U.N. International Day of the Girl on October 11, 2013 hosts a plethora of … [Read more...]

Brave Girls Want: A Movement, Not a Moment.

Sept. 11, 2013 Grand Finale Tally for IndieGoGo campaign ended at 11:59PT: $26,673 Sept. 9, 2013 Today marks the triumph of a grassroots groundswell over colossal corporate branding, with the tipping point to “take back the media” coming from individuals, en masse! Tomorrow, the Brave Girls Invade Times Square campaign will be featured as the IndieGoGo crowdfunding … [Read more...]

Positive Picks In Media & Marketing: Pigtail Pals, Redefining Girly

May 5, 2011 To prevent founder flameout and “battle fatigue” in the fight to win the hearts and mindshare of our children, I’ve decided to devote May to “spring forward” with media and marketing examples of companies, orgs, and projects who are POSITIVE influences and  “doing it right.” Shaping Youth is shining the spotlight on indie entities we WISH would get more play … [Read more...]