In Bed With Branding: Virtual Worlds Pair With Children’s Hospitals

May 3, 2009 What's with all the children's hospitals partnering and news-making so much as of late? This spring, “Operation Teen Book Drop” gave bed bound kids across the country over 8000 titles … [Read more...]

Elf Island GoodQuest: Stimulus Package That Helps Polar Bears!

Mar. 2, 2009 Talk about a two-fer: A great deal AND a great cause! Elf Island has put forth a brilliant triple-play “stimulus package” where kids can have fun gaming, help REAL nonprofits make a … [Read more...]

A Virtual World to Be Wild About: Elf Island Tweens Help WildAid

Feb. 18, 2009 As reticent as I am to bring MORE media into kids’ lives, when I’d rather they be outside in non-electronic natural environs, I’m firmly convinced that it’s all about balance, content, … [Read more...]

[email protected]: Elf Island Unlocks the Secret to Parent Approval

I was AWOL at CES as my IBM went MIA. Translated? You're SOL (simply outta luck) if you're seeking a fresh thread on the big Consumer Electronics Show toys and tactics targeting kids at the Kids at … [Read more...]