Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning)  and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org!  Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]

In Bed With Branding: Virtual Worlds Pair With Children’s Hospitals

May 3, 2009 What's with all the children's hospitals partnering and news-making so much as of late? This spring, “Operation Teen Book Drop” gave bed bound kids across the country over 8000 titles from young adult book publishers to support Teen Literature Day, sponsored by YALSA, readergirlz, and GuysLitWire. A tad earlier, Dell Children’s Medical Center in Texas became … [Read more...]

Teen Lit Day to ‘Rock the Drop’ And Leave Books In Public Places!

April 16, 2009 Quick post today as I’m on the road en route to L.A. so will ‘Rock the Drop’ in Santa Barbara my old alma mater and spread the word with our teen team, as we make our way down Highway 101. I wrote about this here last year so will simply update the post since I’m eager to get out and about...and we’re in a college community so this is a perfect place to ‘book … [Read more...]