September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]
July 12-16, 2010: Healthy Media for Youth week! Fed up with “boy chasin’ bed swappin’ lip-lickin’ hottie-hoochie booty-bouncin’ appearance-is-everything” cues comin’ at your girls? Yah, so are we. It’s damaging, destructive, and fouling up a healthy sense of sexuality and self-worth as girls are objectified and ‘sold’ a bill of goods about behaviors, bodies, and what … [Read more...]
May 6, 2010 Call her a mompreneur, entrepreneurista, or "the original PigTail Pal," Melissa Wardy is a mama bear with a mission and a voice that roars when it comes to changing the way our society thinks about girls. What better way to celebrate Girls Inc's Girls Rights Week than to honor the first year anniversary of a "stay-at-home mom turned work-at-home activist" … [Read more...]
Mar. 29, 2010 Whether you’re Gaga for Gaga or your emotions run toward dropping the last letter (ahem, cough) there’s no doubt her one billion online video views ascending her from bland to brand have given this top selling recording artist much to celebrate beyond LadyGaga's 24th birthday yesterday. Mea culpa on missing the mark for a full-fledged youth roundup of “lil’ … [Read more...]
Feb 21, 2010 Last night I snapped this lousy iPhone shot from Draeger’s deli as I scanned the takeout selections to treat myself to a quiet Sat. night feast. I did a double-take when I saw “sexy broccoli” thinking some wry night shift worker with a droll sense of humor was slipping in a “sex sells” snippet on the ol’ Bush broccoli-hating spree of yesteryear. Alas, I … [Read more...]
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