Girls Sports: Progress in Toys + Media (Pt 3)

May 5, 2016 At the White House convening on Breaking Gender Stereotypes in Media & Toys, the lack of diversity in STEM fields created headline news about economic woes for our nation’s future, so … [Read more...]

Supergirl’s Adoption Lens: Swooping Past Stereotypes

April 14, 2016 Most know Superman and Supergirl are adopted, along with Peter Parker as Spiderman, Dick Grayson as Robin, and heck even Bamm Bamm Rubble from the Flintstones...but all too often in … [Read more...]

I Am Elemental: Superheroes Strike A Pitch Perfect Toy Tenor

May 11, 2015 With superheroes crushing box office numbers with Hulk style force and toy merchandisers frantically scrambling to address market demand for sheroes deleted from mass media like an … [Read more...]

Hollywood Climate Change: Warming to Sheroes or Still in Denial?

Jan. 7, 2014 2014 is the year of Redefining Girly. Not just Redefining Girly, the new book on gender stereotypes and sexualization of kids by parent actionist Melissa Wardy, but redefining girly in … [Read more...]

Archery: Using Media To Get Kids Outside, Into STEM, and More

Aug. 20, 2016 Update Adding this report on the acceleration of archery as a sport for young girls, from the resource rich data gleaned from the fabulous Geena Davis Institute on Gender in Media. … [Read more...]

Disney’s Frozen: Critical Thinking Skills to Ice Out Personal Bias

Dec. 29, 2013 “It was soooooooo booooooooo-tiful with snowfwakes evweeewhere wiff fweeedeee (3D) gwasses!” the five-year old’s eyes lit up and widened almost as large as the animated sheroes in the … [Read more...]

Take Back Halloween: Debunking the Mythology of Market Demand

Update Oct. 22, 2016 Check out the new 2016 Take Back Halloween Costume Contest! (deadline to enter  11-6-16) case any hipster parents are mumbling "what's the harm it's 2016, lighten up, … [Read more...]

Beyond Merida: Toy Industry Complicity in Marketing Vapid Values

Update May 11, 2015 Could the caped crusader cavalry be coming in the form of sheroes and indie offerings like IAmElemental and Roominate and Lottie Dolls? Sure hope so! If you need a bit of joy … [Read more...]

A Mighty Girl: Healthier Media Messaging, One Click Convenience

April 11, 2013 Update: Check out A Mighty Girl pics for Environmental Books and movies for green kidlit and Earth Day 2013!  Dec. 10, 2012 What to my wondering eyes should appear, but a miniature … [Read more...]

“Mouse Inc?” Disney Bullies Small & Mighty CCFC From Home?

March 10, 2010 I bought and watched Academy Award nominee  Food Inc. last night, the riveting documentary on corporate pressures leaning hard on farmers that’s nothing short of mafia-style thuggery … [Read more...]