Girls Sports: Progress in Toys + Media (Pt 3)

May 5, 2016 At the White House convening on Breaking Gender Stereotypes in Media & Toys, the lack of diversity in STEM fields created headline news about economic woes for our nation’s future, so much so that women in tech  are tracking it after hours as coding camps and maker movements turn up the media volume on girls and STEM to engage and inspire. But what about the … [Read more...]

Supergirl’s Adoption Lens: Swooping Past Stereotypes

April 14, 2016 Most know Superman and Supergirl are adopted, along with Peter Parker as Spiderman, Dick Grayson as Robin, and heck even Bamm Bamm Rubble from the Flintstones...but all too often in media, characters depicted as adopted get the ‘cartoon’ treatment even when they’re not cartoons. From language used in journalism coverage, to controversial  Avengers punchlines in … [Read more...]

I Am Elemental: Superheroes Strike A Pitch Perfect Toy Tenor

May 11, 2015 With superheroes crushing box office numbers with Hulk style force and toy merchandisers frantically scrambling to address market demand for sheroes deleted from mass media like an invisibly evil comic book spell, hashtags like #IncludeTheGirls are trumpeting a Herculean reminder that the new era of girls dubbed “Generation K” for Katniss will NOT be dissed and … [Read more...]

Hollywood Climate Change: Warming to Sheroes or Still in Denial?

Jan. 7, 2014 2014 is the year of Redefining Girly. Not just Redefining Girly, the new book on gender stereotypes and sexualization of kids by parent actionist Melissa Wardy, but redefining girly in the creation of lead characters who aren’t all about form over function.Can you feel the climate change? The energy surge? The sardonic wit of media critics pointing out the tired … [Read more...]

Archery: Using Media To Get Kids Outside, Into STEM, and More

Aug. 20, 2016 Update Adding this report on the acceleration of archery as a sport for young girls, from the resource rich data gleaned from the fabulous Geena Davis Institute on Gender in Media. Also loved how STEM and physics entered into the 2016 Rio Olympics special interest stories, even the sponsored ones like the science of swimming via Twitter hashtag … [Read more...]