Julia Bluhm’s Plea To Curb PhotoShop Sparks Change at Seventeen Mag

July 8, 2012 No secret the 'world according to teen magazines' is abysmal for girls, and we've seen mega-stats, studies and fact sheets about the impact on tweens and teens, (KFF pdf here) but as the adage goes... "People don't change when they see the light; they change when they feel the heat." We can thank 14-year old Julia Bluhm for sparking that bonfire. In the … [Read more...]

Mattel’s Manipulative Monster High Marketing Machine: Unkind.

June 15, 2012 Last year when I wrote about Mattel’s vampy campy Monster High dolls I purposely didn’t even name their brand, hoping it would quietly fizzle and bury itself in the outcry of parents tired of sexploitation, sassy, rude, mean behavioral cues sent to kids, blatant consumerism and vapid values.When Mattel tried to backpedal from the toxic messages in their webisodes … [Read more...]

Boys, Body Image and Sexualization: An Equal Opportunity Destroyer

Aug. 8, 2016 Update More new research shows marketing is responsible for creating body image issues with boys, which I've written about here, and certainly here devoted to the impact of 'bigorexia' on children's health for a decade, so no surprise there. BBC News reports the survey was conducted by advertising think tank Credos...Ironically, this excellent NYT think piece … [Read more...]

Miss Representation Sparks Change As a Film, As a Movement

Ready for Feb 3, 2013? Miss Rep will be at it again. Here is the new list of 2013 Twitter handles for advertisers, just use the #NotBuyingIt hashtag on Twitter to make a social media statement and pushback against sexism in advertising. And this year, 2013, they have a free TOOLKIT to download created with Girls For A Change, complete with whys/hows for newbie … [Read more...]

Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ launch of Girl-Caught---an action, a site, and a sticker campaign that lets GIRLS literally adhere and stick to THEIR idea of what their image should be in media messaging... As we … [Read more...]