Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning)  and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org!  Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]

Reading Rockets Kids Into Their Future (Pt.1: Kalimah Priforce)

Aug. 18, 2011 Virtual show of hands, please... If it’s not on the "must read" summer reading list for back to school prep, how many kids cracked a classic this season? How ‘bout a kidlit self-picked selection? An online virtual book club? An augmented reality fairytale? A graphic novel? Meaningful manga? Um, a poolside magazine, status line or text message? While some … [Read more...]

Teen Book Publishers Premiere Louder Than Words TV

August 10, 2009 It doesn’t get more real than this. Louder Than Words teen series developer Deborah Reber hosts a live chat online all this week with the fresh voices and real issues of the teen authors themselves starting tonight on Louder Than Words TV. 8-9pm EST (5-6pm PST) Kyte.TV is an online and mobile video platform in beta right now, hosting live and 'on … [Read more...]

Teen Read Week: Will Smith’s “Running & Reading” Kid Vid Endures

Sept. 8, 2016 Update For International Literacy Day, I'm reprising the award-winning Will Smith "Running and Reading: Key to Life" video as it still holds up even a decade later... Presented at the Kids' Choice awards back in 2005, Will Smith used his clout and credibility to rock the stage with literacy and life tips that exemplify how high profile influencers can use their … [Read more...]