GASP: Thrillseeking Kids Haven’t Got The Faintest Clue

I had really, REALLY hoped to kick off the New Year with all my Positive Picks in media, like Reddit's Feed a Need.org, the new virtual world Elf Island.com, and even commercial eco-efforts like Nickelodeon's Big Green Help ...and I WILL...I promise. But, alas, over winter break I heard some new reports and new stats of media spreading this ludicrous Darwinian IQ test of the … [Read more...]

Using Matching Funds Marketing Tactics: A Win-Win For Kids

Ok mathletes and marketing mavens...when does $125=$250? The economy’s in the tank, and I want every penny leveraged to the max, so it makes sense that I’d wait until the 'best year-end deal' to gift to my favorite orgs using matching funds before Jan. 1. Since I literally received an EASTER toy catalog promo the day after Christmas (ack!) I’ve decided … [Read more...]