Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning)  and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org!  Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]

Reading Rockets Kids Into Their Future (Pt.1: Kalimah Priforce)

Aug. 18, 2011 Virtual show of hands, please... If it’s not on the "must read" summer reading list for back to school prep, how many kids cracked a classic this season? How ‘bout a kidlit self-picked selection? An online virtual book club? An augmented reality fairytale? A graphic novel? Meaningful manga? Um, a poolside magazine, status line or text message? While some … [Read more...]

Shaping Youth is Expanding: Sneak Peek and Needs Please?

Feb 22, 2011 Breaking into The Power of Play series for a sneak peek into what's occupying so much of my time...expanding Shaping Youth's web presence. No secret that I’m a media maven that's media phobic on the soundbite circuit of talk shows...Also that as a writer/producer I'm more comfy behind a cam than in front of it. So for those who lobbied hard to "go with video, … [Read more...]