Just returned from Champions for Change, the state summit for a healthier California, and picked up some positive validation that Shaping Youth’s reality show games are on target in the solutions-based arena of obesity intervention. Our nutrition pilot, “Dare to Compare: A Gross Out Game for Good Nutrition” echoes the core concepts and research reflected by … [Read more...]
Shaping Youth continues our series of guest commentary by MC Milker at the Sandbox Summit which wrapped up yesterday in Las Vegas. (full CES media coverage here) Figure I'd better cut to the chase and offer her academic and marketing bio at the end of this piece so you can jump right into browsing the 'new era of play,' what's new in digital content...and see who earned … [Read more...]
As I mentioned in yesterday's post, we're privileged to have coverage at the International Consumer Electronics Show Sandbox Summit via MC Milker, who we'll no doubt be hearing more from as she navigates the early phases of motherhood amidst a plethora of new beeping, blipping, (some would say bleeping!) toys and products commanding childrens' mindshare. (hear keynote & … [Read more...]
Vegas may be kitsch, and I'm sure my daughter would love to go there sometime, but other than Blue Man Group and some wacky "people-watching" offering fascinating sociological snapshots of media-induced 'get-rich-quick' high roller mentality, it can really be quite disheartening... I actually have written for a few of the hotels (Treasure Island/ Mirage) and had to 'push the … [Read more...]
The Flickr photographer, Bennett says this billboard is in Times Square, NYC, about 20' x 20'. I'm waiting for a corporate callback with an explanation from a 'Target Team member.' Meanwhile, the universal issue is sexualized ad slop, and how we need to just freakin’ STOP it. The tasteless toddler tee “Hooters Girl in Training” (hat tip to Corporate … [Read more...]
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