Counter-marketing

Consuming Kids: Selling Value As A Virtue

July 28, 2009 by Amy Jussel 6 Comments

July 28, 2009 In another ‘silver lining’ of our economy’s challenging moments, seems “consuming kids” are self-reining and prioritizing the value of purchases, with fashion taking a nosedive and techno-media holding steady. (Reminder, we’re screening Consuming Kids again at my place on Friday, so RSVP, it’s free!) When I interviewed Mike Berenstain of Berenstain Bears, he … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: bargain hunting, brands, brandwashing, budget, CCFC, clothing swaps, consignment, Consuming kids, downturn, Eco-Childs-Play, eco-friendly, economy, fashion, fashionista, freebie, freecycling, frugal, green teen, Kids, marketing charts, Mike Berenstain, on sale, outgrowns, Piper Jaffray, Plato's Closet, Play it Again Sports, precycling, Project Green Dorm, recycling, second hand stores, sports gear, swap-n-shop, teen fashion, Teens Turning Green, the gimmes, value, value-driven, Values, Warren Buffett cartoon, Winmark, Yelp, Youth-sports

Get Out of Your Own Life! Environmental Influence on Kids

March 30, 2009 by Amy Jussel 9 Comments

Mar. 30, 2009 Mea culpa for the unannounced vanishing act, but I’ve been out of town interviewing teens in a different ‘pocket’ of the greater Bay Area, exploring how environmental influences (peers, nature, geography) shift the volume and decibel level of media intake among kids and where we might learn some 'best practices' to leapfrog into a healthier place for the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 12 Going on 29, be yourself, beach volleyball, branding, Buckminster Fuller, CDC, consumption, defiance, Dr. Jessica Illuzzi, Dr. Peter Scheidt, Early-Sexualization, Earth Hour, eco, EcoSentience, environmental influence, Green-Teens, health, holistic, Kids, National Children's Study, NCLI, NCS, NextNow Collaboratory, NIH, organic, Peer pressure, Pop-Culture, preteen, Santa Cruz, self-worth, teenagers, well-being, world cafe

Sell Oodles For Shaping Youth Via Facebook Marketplace

March 3, 2009 by Amy Jussel 4 Comments

Mar. 3, 2009 Want to help Shaping Youth make a difference in the world without opening your wallet? Now you can ‘regift’ those holiday oopsies, gadget castoffs, kids’ outgrown toys and gear all with a quick click via Shaping Youth's Facebook Marketplace, powered by Oodle and launched today! Timing couldn’t be better, given the bleak economy and clamp down in donor … [Read more...]

Filed Under: Advertising, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: Amy-Jussel, castoffs, cause marketing, Celebrities for a Cause, Classifieds, CNET, Craig Donato, donate without spending, Facebook, Facebook Marketplace, Kids, network for good, online classifieds, Oodle, outgrowns, philanthropy, powered by Oodle, recycle, repurpose, San Mateo, sell for a cause, sell your brain, sell your media project, Techcrunch, teens, tweens, virtual garage sale, youth

Coen Brothers Ad For Clean Coal Air Freshener

February 27, 2009 by Amy Jussel 14 Comments

Feb. 27, 2009 Not sure how many kids will tune into a :30 TV spot created by Academy Award-winning directors Joel and Ethan Coen doing a riff on Air Fresheners to “come clean about dirty coal,” but it’s sure easy for kids to ‘get it’ that there's an elephant in the living room. (isn't he cute? He's not in the ad, I found him on GumTree in London, but he makes the point, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: ACCCE, Amy-Jussel, Capitol Climate Action, carbon emissions, carbon offsets, clean coal, climate change, Coal is Clean, Coal is Dirty, coen bros, Coen Brothers video, Creative Greenius, DeSmogBlog, Dr. Robert Hansen, eco, ecology, elephant in living room, Environment, Global Warming, Greenpeace, greenwashing, healthy-planet, Joel and Ethan Coen, media-literacy, National Journal, Rainforest Action Network, Reality Coalition, Sustainability, terra pass, This is Reality.org, top 5 clean coal myths, Trump clean coal, We campaign

Budget Hero Game: Want To Be President of the USA?

February 24, 2009 by Amy Jussel 4 Comments

Sept. 18, 2012 Tomorrow Sept. 19, 2012, two students from the Maryland School of Public Policy join WilsonCenter.org on Capitol Hill to launch Budget Hero new "Election Edition" engaging a group of Congressional lawmakers in a bipartisan debrief! Woohoo! Let's hope we all learn some financial literacy skill sets! Feb. 24, 2009 Freakonomics fans probably had a field day … [Read more...]