Counter-marketing

Deconstructing the “Eat This, Not That” Book for Kids

February 22, 2009 by Amy Jussel 8 Comments

Feb. 22, 2009 It’s Sunday, and I rarely post on the weekend, but I have to say, I’m having a book for brunch, digesting and devouring the Eat This, Not That! For Kids by David Zinczenko with Matt Goulding of Men's Health. Eat This, Not That pulls kid-friendly fare off the menus of "sit down" restaurants (which make up one-quarter of our meals but account for more than … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: ABA, better for you foods, BFY foods, consumption, CSPI, Dare to compare, David Zinczenko, Dennys Grand Slam, Eat This Not That, food and beverage, food marketing to kids, food swaps, gross out game, Hearty Grains, IHOP, junk-food, Matt Goulding, Mens Health, packaged goods, Rodale, Thomas' Whole Wheat Bagels, UCB Wellness Letter, Vitamin Water, Yale's Rudd Center

A Virtual World to Be Wild About: Elf Island Tweens Help WildAid

February 18, 2009 by Amy Jussel 18 Comments

Feb. 18, 2009 As reticent as I am to bring MORE media into kids’ lives, when I’d rather they be outside in non-electronic natural environs, I’m firmly convinced that it’s all about balance, content, values, messaging, and leveraging the power of media in positive ways. No secret that I’ve had my eye on Elf Island (fact sheet here) ever since Izzy Neis gave a heads up on this … [Read more...]

Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: coastal stewards, Craig Kronenberger, Dizzywood, eco heroes, Elf-Island, endangered animals, endangered species, Galapagos Islands, game wardens, games4change, gaming, gaming for good, GoodQuests, Habitat for Humanity, illegal animal trafficking, Jungaloo, Kids, Liz Kronenberger, Mirrored Gaming, PBI, Peter Knights, poachers, Polar Bear International, Shark Quest, Sharks, Sustainability, tweens, Virtual-Worlds, Wild Aid, WildAid, wildlife, Zookazoo

Counter-Marketing Thinspiration: Killer Media Cues

February 12, 2009 by Amy Jussel 17 Comments

Feb. 12, 2009 Media literacy rule number one: Watch for extreme headlines that command attention. I could've gone with 'Fatal Attraction' or any other number of sensationalist eyecatchers. As you can surmise, this is about the role of media feeding the pop culture zeitgeist like the Venus Flytrap plant in the Little Shop of Horrors, singing, "Feeeeeeed me." Valentine’s Day … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: About-Face, ALA, Amelia Bloomer, anorexia, AnyBody, beauty industry, bulimia, Claire-Mysko, Diet ads, eating-disorders, educational videos, Empowering girls, Feed me, Frank Baker, girls inc., Harriet Brown, Inside Beauty, Jean Kilbourne, Just Think, Justina Chen Headley, Magali-Amadei, Media Literacy Clearinghouse, media-literacy, MEF, muffin tops, NAMLE, NEDA, Photoshop models, Renee Hobbs, Respect Rx, Robyn-Silverman, Sherri Hope Culver, Slim Hopes, starvation, teaching tools, The Girl Revolution, thinspiration, transformation, weight loss, You're Amazing

Celebrate My Birthday By Helping Beth Kanter Celebrate Hers!

January 4, 2009 by Amy Jussel 10 Comments

Visual Insight guru Eileen Clegg sent me this lovely card (at left) along with a sweet sentiment about “trips around the sun” prompting a recall of a kindergarten tradition I want to share, where kids literally walk around a circular table as the teacher reads one sentence milestones capsulizing the child’s first five or six trips around the sun. (parents … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Age-of-Conversation, Amy-Jussel, AOC, Beth-Kanter, big planet, birthday cause app, Birthday celebrations, Cambodia, Caring Bridge, cause marketing, causes, changing the present, Collaboratory, Crowcrastination, donations, Drew McClellan, Eileen Clegg, Facebook, Facebook applications, FB apps, fundraising, Gavin Heaton, giving, global peace, GWLN, Kids, kindergarten, NextNow, nonprofit entrepreneurs, nonprofits, outreach, Pakistan India conflict, Peets eCups, receiving, secret worldwide birthday, Sharing Foundation, Simi Raheal, small world, Smart Mobs, social-media, suicide prevention, teens, traditions, Trips Around the Sun, Visual Insight, widgets, WLW, world peace, youth

Shaping Youth Interviews Girl Mogul Founder Andrea Stein

November 12, 2008 by Amy Jussel 20 Comments

All Things Girl Week continues on Shaping Youth with some incredible resources and inspirations coming your way! From 2,300 girls trained to be social change agents in 6 metro areas in 26 days via Carrie Ellett’s crew at Girls For A Change to a firstperson overseas experience at the YWCA in Addis Ababa, Ethiopia shared by International Fellows Program college recipient … [Read more...]