Counter-marketing

Kidney Stones In Kindergarten? Put Down the Sports Drink, Kiddo!

October 28, 2008 by Amy Jussel 24 Comments

Today’s New York Times reports "A Rise in Kidney Stones Seen in U.S. Children," naming high sodium intake of processed foods as one of the culprits, sending wee ones into urology clinics (no pun intended). Ever since the multimillion dollar marketing blitz sanctifying sports drinks as a 'better for you' beverage I've watched kids chug down those colossal sized jugs of neon … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: A rise in kidney stones, AMA, better for you foods, BFY, blue 1, brilliant blue FCF, cardiovascular disease, coaches, CSPI, cup noodles, Dare to compare, disease in a cup, Dr. Caleb Nelson, DV of sodium, energy-drinks, FDA, food additives, food color facts, food dyes, food label literacy, food processing, good nutrition, gross out game, health risks, health sciences, high fat, high salt, how much salt should kids have, hydration, hypertension, IOM, junk-food, Kidney stones, Kids, lifestyle, media-literacy, overdosing children, pediatric kidney stones, processed foods, reducing salt in diet, Salt assault, salt intake, salt loading, soda decline, sodium chloride, sports drinks, sports drinks who needs 'em, toxins, U.S. children, urology, WebMD

This Little Piggy Went to the Market: Free Range, Uncaged

October 3, 2008 by Amy Jussel 3 Comments

I KNEW Free Range Studios HAD to be the animation movie team riffing on the tune ‘Superstition’ with dancing piggies and agribusiness villains to inspire voters to take action on industrial farm animal cruelty for HSUS. (playful video after the jump) For children, the animation in "Uncaged" is cute and clever enough to get the point across, (and for teens to … [Read more...]

Filed Under: Advertising, Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: animal abuse, animal cruelty, animal welfare, Backwards Hamburger, big farms, BioDaversity Code, cage confinement, compassion for animals, cruelty prevention, egg industry, eggs, factory farming, family farming, farm animals, Farm Sanctuary, food safety, food supply, free range, Free Range Studios, HSUS, industrial farming, Meatrix, Mouth Revolution, pigs, price-fixing, Prop 2, Proposition 2, Store Wars, Superstition, Uncaged, USDA, vote yes on Prop 2, Yes on Prop 2

Youth Riffs On HFCS Ads: Web 2.0 Satire Is Snowballing

September 23, 2008 by Amy Jussel 6 Comments

What do ants and rubber tree plants have to do with syrupy HFCS ads and high hopes for the future of youth media mobilization? Stay with me after the jump to find out... Last week I wrote about my teen's incredulous response to the patronizing propaganda sugar-coating the airwaves about HFCS, high fructose corn syup… Then I followed up with the dietary … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: AdRants, Age-of-Conversation, agitprop, agriculture, Amy-Jussel, AOC, Appetite for Profit, cheap food fillers, comedy, Corn Refiners Association, corn subsidies, diabetes, dieticians, farm bill, farmers markets, growers collaborative, HFCS ads, HFCS satire, HFCS spoof ads, High fructose corn syrup, junk-food, Kids health, Michele Simon, moderation messages, MPH, organics, processed vs. fresh, produce, propaganda, public health, RD, Reddit, Sustainability, teen obesity, Two Angry Moms, whole foods, Youth-Media

Get Greens For Your School: Free Idea Hamster Here to Help

September 12, 2008 by Amy Jussel 10 Comments

Free ideas for the asking, folks! It’s not every day you see me donating brain time for a grant tied in with corporate sponsorship, as I can smell a wellness PR ploy a mile away…but the Love Your Veggies grants are not exactly akin to "School Sit-ups Sponsored by Soda and Snacks" or McDonalds pushing apples and milk and clowns hawking fitness assemblies, (or as … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, branding, cancer prevention, CCFC, childrens health, commercialism in schools, dips and veggies, farmers markets, fresh produce, fruits and vegetables, Hidden Valley Ranch, idea hamster, junk food in schools, K-6 schools wellness, kids greens, kids-fitness, love your veggies, LoveYourVeggiesGrant, More Matters, nutrition grants, obesity prevention, PBH, preteen-health, Produce better health, ranch dressing, RWJF, salad bar, salad dressing dips, school lunch, School Nutrition Association, school wellness programs, USDA guidelines, veggies

Get ‘Em Outside! Shaping Youth Heads for The Hills

August 10, 2008 by Amy Jussel 34 Comments

May 17, 2016 Between this post about children's sensory atrophy and the positive practices of Vitamin N...nature, I feel compelled to send another shoutout on Twitter to "Get 'Em Outside!" (video embedded below) Kids faces beam with energy and fun making informal learning a 'vitamin E' for environment+ education...all in show-n-tell hands-on form. The excitement is … [Read more...]