Counter-marketing

Shaping Youth Joins EcoLiteracy Coalition: No Child Left INSIDE

July 9, 2008 by Amy Jussel 38 Comments

As a nonprofit, nonpartisan consortium, I’m always keenly aware when I’m being ‘played’ by both the ‘right and left’ of a political hot potato, and I strive to balance spin accordingly. But sometimes, legislation is just smack dab common sense for all, pairing centrist thinking with beneficial outcomes... Shaping Youth is breaking form in … [Read more...]

Filed Under: Branding & Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Chesapeake-Bay-Foundation, Crunchy-Parent, Earth-Awareness, EarthSeeds, Earthseeds-Project, Eco-Childs-Play, Environmental-Kids, FCC-Product-Placement-Coalition, Global-Good, Green-Classrooms, Green-Media-Youth, Green-Options, Green-Teens, Grist, Healthy-Kids, healthy-planet, Kids-Nature, LifeSchool, Media, Nature-Deficit-Disorder, NCLI, NCLICoalition.org, No-Child-Left-Inside, Outdoors-Children, Recycling-Kids, Richard-Louv, Sustainability, Treehugger

Flying Under the Radar: e-Health Innovators, Digital Darlings

June 5, 2008 by Amy Jussel 4 Comments

This week’s Under the Radar conference which tracks early stage innovation announced that our friends at Dizzywood were awarded “Best in Show” of the 32 companies chosen to present at this year’s event, based on “unique value proposition and ability to monetize.” (criteria here) Scott Arpajian, (interview posting here next week) is … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth

McDavid: Digital Ditty Mocking Junk Food Fare

May 22, 2008 by Amy Jussel 5 Comments

How often do kids get a chance to merge art history, anti-junk food messaging and viral ‘forward to a friend’ fare in one big yuck-fest of ‘ewww?’ The e-mail caption accompanying the photo at left? “After a short stay in America, Michelangelo’s David returned to Europe as McDavid.” Glad I didn't spew my morning coffee...Some may … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media

Show & Tell Tactics That Stick In Kids’ Brains

May 21, 2008 by Amy Jussel 15 Comments

This rubbery, anatomically correct representation of one pound of fat (about the size of a coffee mug) works wonders to toss around the room with kids to literally feel the weight in our ‘Sim City’ teaching tactics to elicit the almighty ‘ewwww,’ in Shaping Youth’s Gross Out Game for Good Nutrition. Buying this fat blob was my best … [Read more...]

Filed Under: Branding & Consumerism, Counter-marketing, EcoKids-Environment, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth

Using Marketing Methods to ‘Sell’ Kids Healthier Food

May 8, 2008 by Amy Jussel 13 Comments

August 11, 2015 Update Check out these 31 healthy ideas for kids' snacking by Play Fuel which draw from industry marketing tactics as well!On a "how low can you go" level of problematic food industry sidewinders, today UConn Rudd Center released the 98pp report on how kids of color are particularly targeted with junk food, soda. (78% of Spanish TV targeted kids with junk, black … [Read more...]