As we wrap up Women’s History Month this March, Shaping Youth kicks off a full week of “all things girl, asking the $10,000 question, have we gone forwards or backwards in shaping youth the last two decades? We'll start with the 'whorses' of the new Strutz line of toys targeting femme/Freud in the 4-8 demographic, (eesh) and segue to Packaging Girlhood in its … [Read more...]
Update: Mar. 16, 2013 Irish or not, you knew we’d feature green today, as famous landmarks light up in green throughout the globe for St Patrick's Day...We're going to continue our eco-focus gearing up for National Wildlife Week March 18-24, 2013 to turn kids from 'eco-worriers to eco-warriors' ...so put your green LifeGoggles on and find out How to Turn Your Parents … [Read more...]
Before I founded Shaping Youth, I spent years writing for ocean liners, travel accounts and all kinds of 'high end consumer goods.' It always amazed me watching the little tugs help guide the vessels into port, and I learned a lot about 'trim tabs,' rudders, and engineering momentum. It's no surprise then, that I chose the Queen Mary to depict the behemoth media mandate … [Read more...]
Update 2/18: (Taking the holiday off, will post part two of the series tmrw!)--- Kids DO listen to kids. No secret there. We use this fact in our counter-marketing tactics at Shaping Youth all the time...But what happens when 18-year old Blake Taylor turns the spotlight on himself (see today's S.F. Chronicle article) to debunk myths, elevate the conversation, and turn … [Read more...]
EchoAge. Echo: "One small act of giving can echo around the world" plus Age: "Each year I want to make a difference on the planet" Equals: a meaningful twist on birthdays. Not exactly a whack the pinata and dive for the candy 'gimme mode' moment or frenzied paper-flying present grab flashback...but certainly an alternate view of what's fun. EchoAge is an innovative … [Read more...]
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