CyberSafety Online: Tips From The Inside Out Via eModeration (Part 2)

Nov. 26, 2009 Who’s minding the kids online? What’s ‘moderation’ got to do with it? It doesn’t take a retro flashback to know that “Kids say the darndest things,” but who is there to help them online when they do? In part one, we summed media literacy’s vital role in online safety to create global citizens from the get go, and in part two today, we’re diving a bit deeper … [Read more...]

Internet Safety: Media Literacy Tips From Industry Insiders Pt 1

Nov. 24, 2009 As fall weather kicks in and families hunker indoors to ‘more screen time’ than summer time norms, I hear tales of media management missteps that would spin heads faster than a Linda Blair Exorcist antic. (yes I know it’s almost Thanksgiving, but I’m still seguing from Halloween here…) I hear parents say things like “Oh, my kids play games sometimes, but we … [Read more...]

Save New Moon Girls: Help Us, Help Them!

Nov. 12, 2009 Long before the vampires and sparkling sagas of Twilight’s New Moon, New Moon Magazine delighted girls as a ‘go to guide’ for navigating adolescence and  being themselves. After 16 years of print, New Moon Girls’ expanded online to add a richness and color to the digital dialog, creating an entire community of shared art, hopes, dreams and inspiration…launched … [Read more...]

Disney XD: A Case Study on Packaging Boyhood

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Flash Animation & Viral KidVid? Give Pause

Nov. 3, 2009 Here's a marketing campaign kids LOVE (me too!) No secret I’m a huge Fido fan…Flash animation? Not so much. It often freezes my Firefox and fouls up the works more often than not on a business site but here in this 'oldie but goodie' ('06-'07ish?) this viral video making the rounds again proves to be pure gold. Give that ad agency a biscuit for its viral … [Read more...]