Media Literacy – Page 70

Young Runners: A Media Must For Healthy Track Season

May 18, 2009 by Amy Jussel 6 Comments

May 18, 2009 I confess, I hate to run…always have. It harkens back to my days in 3rd grade when I was given the moniker ‘paddle foot’ for a goofy gait, and self-consciously abstained from public ridicule in favor of water sports instead...(I grew into my size 9 feet, and those flippers came in handy in the pool!) When Marc Bloom’s new book Young Runners: The Complete Guide to … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: athletes, bone growth, Coaching kids, competitive, elite nutrition, exercise, exergaming, GACtv, girls, Girls-Are-Champions, healthy habits, healthy running, healthy running for kids 5 to 18, injury prevention, kids sports tips, kids-fitness, Lisa Izzi, marathon, Marc Bloom, obesity, P.E., pediatric advice, physical education, preteens, racing, Rebecca Scritchfield, runners guide, runners world, school sports, self-worth, shin splints, sports, sports doctors, track and field, Young Runners, Youth-sports

Beam Me Up, Scholars: Arcane Star Trek Cameo Tidbits

May 16, 2009 by Amy Jussel 2 Comments

May 16, 2009 My favorite academic digital rag, the Chronicle’s Wired Campus newsletter reports: “Henry Jenkins, co-director of MIT's Comparative Media Studies Program, thought it was some kind of joke when he got an e-mail message from a Hollywood casting director asking him to be an extra in the latest Star Trek film...But a few weeks later he was getting fitted for a … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Shaping Youth, Viral & Buzz Media Tagged With: Chronicle, Comparative Media Studies, George Takei, Henry Jenkins, JJ Abrams, Klingons, Last Lecture, Learning Library, MIT, Movie extras, NML, Project new Media Literacies, Randy-Pausch, Scholars, Spock, Star Trek movie, Trekkies, William Shatner, Wired Campus, Wired Mag

“About Face” Body Image Benefit: America the Beautiful Movie

May 15, 2009 by Amy Jussel 4 Comments

May 15, 2009 He’s baaaaaaaaaack! ‘Tell it like it is’ director Darryl Roberts of America The Beautiful is wrapping his last personal appearance on his U.S. screening tour to benefit two worthy Bay Area orgs promoting positive body image: About-Face.org (love their "don't fall for the media circus" tagline) and Beyond Hunger ("freedom from the obsession with food and weight) … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: About-Face, America the Beautiful, America the Beautiful documentary, America the Beautiful movie, Amy-Jussel, ATB, Beyond Hunger, Body Blitz, Childhood Matters, Darryl Roberts, Dr.-Robyn-Silverman, eating-disorders, Eve Ensler, feminist, Feministing, femme, fundraising, Gerren Taylor, girls, girls self esteem, girls-self-worth, indie films, NAED, objectification, Positive Body Image, Reign-of-the-Girl-Child, Screen a movie make a difference, summer swimsuit shopping, teen-angst, thinspiration, YWCA

Project Green Prom Update: Summer Rayne & Teens Turning Green

May 14, 2009 by Amy Jussel 10 Comments

May 14, 2009 I feel like I dropped the ‘carbon offset’ ball with my trek to WildCare on Mother’s Day... I stopped by to see the Project Green Prom boutique and see how their ‘how to green your prom’ initiative was doing, and forgot to bring the gowns we’ve collected so far at the Greenv Sustainable Center! Never fear, EcoMom Alliance is here. Kirsten Bollen (eco-mom gal … [Read more...]

Filed Under: Advertising, Branding & Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: activism, Burt's Bees, cause marketing, dirty thirty, Dizzywood, dvgreen, EcoMom Alliance, ecorazzi, Environment, fundraising, global citizens, Green Graduations, Green-Celebrations, GreenV, nonprofit entrepreneurs, organics, PBTeen, PGP, Planet Green, Project Green Prom, Sejal Hathi, Summer Rayne, teens, Teens Turning Green, TTG Collection, Whole Foods Market, Young-People-Who-Rock

Ypulse Offers Stimulus Package for Youth Marketing Mashup: 30% Off!

May 13, 2009 by Amy Jussel 5 Comments

May 13, 2009 Even big league marketers seem to be falling on tough times, as I just noticed Anastasia Goodstein has posted a “30% off” deal for the final weeks of registration for the 2009 Ypulse Youth Marketing Mashup June 1-2 in San Francisco. It reminds me of my days at the ad agency working on high end cruise line accounts that didn’t want to devalue the brand with … [Read more...]