Shaping Youth’s mission is to shift negative influences of pop culture to a healthier worldview for kids.
We’re implementing innovative programs for parents and kids (via film, web, mobile, hands-on education, & enrichment) to build awareness and promote healthier values by using the power of the media turned on itself.
Our self-funded, nonprofit, nonpartisan organization changes the channel of influence using entertainment tactics to impart informal learning three ways:
1.) Embedding positive behavioral cues inside media itself (pilot testing within virtual worlds, social media, gaming, mobile media)
2.) Eliciting content accountability/change from industry producers (advocating via social media on Twitter, blog, multi-channel platforms w/partners etc.)
3.) Counter-marketing harmful messages with media literacy (instilling awareness, critical thinking and vital youth inquiry via fun, hands-on “M-power” edu-game format)
