Archives for February 2007

“Love Buzz”: Beer Cans in the Kiddie Aisle Fall Flat

Here we go again. Shades of those old candy cigarettes from yesteryear that went by the wayside. Kiddie Valentine treats plopped in a can of brewski? Beer cans of ‘love buzz’ in the candy-n-kids section of WalMart have popped open some controversy. No alarmist implications of direct ties to teen substance abuse stats here, just a great big WHY? Why is Cocaine in a … [Read more...]

Dove Ditches Super Bowl; Media Tips from Dads & Daughters

This Super Bowl Sunday, our favorite Dove Campaign for Real Beauty ad has flown the coop. They’re smart birds to shift to the Academy Awards venue, because even though the genders are supposedly evenly divided for the game, it isn’t their ‘target market,’ and it IS a terrribly pricey media buy at $2.6 million a pop for a :30 second spot. Still, I love the way it jolted … [Read more...]

Talk about an Err(or): Cartoon Marketing Stunt Bombs

Headline news touts a huge generational misunderstanding between Cartoon Networks’ kitsch character, “Err” from their late night “Adult Swim” show, “Aqua Teen Hunger Force” and Boston security authorities who believed the nine blinking devices planted on bridges could’ve been bombs. Gee, you’d have to be Osama in a cave … [Read more...]