Youth Say Anti-Vaping Ads, Most Initiatives Miss the Mark

July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppets trash-talking the Juul brand for an e-cigs PSA pitch I quickly went into “what the bleep” mode wondering how the … [Read more...]

Will SF Ban on Juul E-Cigs Stop Youth Vaping? Ask Them.

July 20, 2019 Health advocate colleagues are confused as to why I’m not wildly applauding the SF ban on e-cigs, given my staunch stance against Juul and other flavored "vaping gone viral" profiteers … [Read more...]

Fighting Fire with Fire: How Would YOU Counter-Market Vaping?

June 19, 2019 As an ad industry creative director I’ve spent years using applied science to flip messages in healthier directions by tapping into the same tactics that marketers use to hook their … [Read more...]

Roll Red Roll: Sexual Assault Does Not Just Go Away, Neither Should This Story

June 16, 2019 “I can’t wait for this story to go away…” is uttered by a radio personality towards the end of the film Roll Red Roll, the true crime documentary exposing over 400 texts and digital data … [Read more...]

Juul Fools and Kill Bills: Deconstructing Health Legislation

June 12, 2019 Most of us remember the classic School House Rock, “I’m just a bill, yes I’m only a bill and I’m sitting here on Capitol Hill…” but maybe we need a new version that talks about how a … [Read more...]

Students Plea To Take Action Against Gun Violence, Adults Fail Miserably

June 4, 2019 As “wear orange” events pop up around the nation this weekend to protest gun violence, and students march in solidarity demanding action from impotent lawmakers tethered to gun lobbyists, … [Read more...]

Juul’s Bait and Switch Demographics Blitz TV With Goodwashing

May 27, 2019 Hey young people, gather round…You might want to tell your parents they’re being played by the current TV ad blitz of goodwashing by vaping giant Juul claiming to be all about smoking … [Read more...]

Ghosting and the Machines: Media Devices, Normalizing Behaviors (Part 1)

March 25, 2019 Mute. Block. Unfriend. Delete. Ghost. It’s fast, effective and final, but these one-click solutions that treat humans like devices are creating behaviors that are almost algorithmic in … [Read more...]

Youth, Vote! Step Up with Easy Digital Tools That Inform

Update, Nov. 6, 2018: VOTE today! If you need to know WHERE, put your address into GetToThePolls.com and out pops all your nearby official voting hubs! Nov. 3, 2018 Instead of reliving the rage … [Read more...]

Media Literacy Week: Wait, That Actress is HOW Old?

Oct. 27, 2016 On the cusp of Media Literacy Week, Oct. 31-Nov. 4, 2016 I'm turning over the mic (er, keyboard) to MediaGirls as part of our Media Literacy Week series on creating critical thinkers in … [Read more...]

Media Literacy Week 2016 Spotlight: Camp Reel Stories

Oct. 31, 2016 Official first day of Media Literacy week which runs Oct. 31-Nov.4! Please share critical thinking tips and tools to create a more informed public, so we don't have a plague of fake … [Read more...]

Youth Taking Action? Here’s How to Best Support Them

Sept. 19, 2016 When media pundits paint with a large brush focusing on "youth narcissism and selfie culture" amidst passionistas and purposeful prosocial projects that amplify student voice, it's … [Read more...]

Powered by Girl: Tips For Working in Tandem with Youth

Sept. 14, 2016 Warning! This book may fly in the face of how you’re working with young people, and jolt you into an awareness from which you may never see yourself or your work in the same way … [Read more...]

Girls Sports: Progress in Toys + Media (Pt 3)

May 5, 2016 At the White House convening on Breaking Gender Stereotypes in Media & Toys, the lack of diversity in STEM fields created headline news about economic woes for our nation’s future, so … [Read more...]

Gender Stereotypes: Part 2 with Dr. Elizabeth Sweet

April 28, 2016 The dismissive wails from the Twittersphere and social media mavens were almost audible: "Oh please, not another pink and blue gender in the toy aisle post..." To coin a phrase from … [Read more...]

Talk to Jess-White House Event On Gender, Media + Toys

April 20, 2016 As a staunch critic of the toy industry’s complicity in marketing vapid values and gender stereotypes that can limit instead of expand kid’s brain plasticity, it’s no surprise that I … [Read more...]

Supergirl’s Adoption Lens: Swooping Past Stereotypes

April 14, 2016 Most know Superman and Supergirl are adopted, along with Peter Parker as Spiderman, Dick Grayson as Robin, and heck even Bamm Bamm Rubble from the Flintstones...but all too often in … [Read more...]

The Gift of Failure Applies Far Beyond Parenting

Dec. 7, 2015: I've decided to freecycle the book I bought as my holiday gift to readers, so add your own "gift of failure" in the comments section (or tweet @ShapingYouth) for a chance to win it! … [Read more...]

Jean Kilbourne Enters 2015 Women’s Hall of Fame (Pt 1)

Oct. 2, 2015 Long before self-proclaimed experts flooded social media with newly minted personas and punditry, women like filmmaker Jean Kilbourne spent decades of devotion upending toxic media … [Read more...]

#DigCitSummit Pt1: Debating The Facebook Dislike Button

Sept. 24, 2015 As a partner organization in the first ever Digital Citizenship Summit October 3, 2015 bringing in thought leaders and stakeholders from the student, parent, educator and industry … [Read more...]