We interrupt this CBS program series recap to bring you word from the parenting trenches, sharing a magic media moment! Promise I’ll get back to last night’s CBS advergaming segment (video clip here) but frankly, Shaping Youth’s readership is well-versed in the pitfalls of same...Especially since I’ve already covered advergaming here, and here, and … [Read more...]
Buy, Buy, Baby. CBSNews is doing a four-part series called Gotta Have It: The Hard Sell to Kids all about womb to tomb marketing, with kids being targeted in a scope we’ve never seen before. In this video clip, investigative journalist and Buy, Buy, Baby author Susan Gregory Thomas talks about the $20 billion being spent on the 0-3 “baby genius” products … [Read more...]
“From books, to toys, to clothes to snacks. There's a multi-billion dollar, global marketing machine targeting YOUR children. Our special series, Gotta Have It: The Hard Sell To Kids, begins Monday on the CBS Evening News.” You can bet I’ll be tuning in for Shaping Youth’s purposes, though my guess is they’ll be talking about GIA (Girls … [Read more...]
Fresh from our living lab’s counter-marketing success at Allen Elementary (our pilot program we wrote about here) we thought we’d share some of our interactive nutrition data tools that YOU can easily use to curb childhood obesity in your home or school. This weekend, we showed peninsula PARENTS (and the greater Bay area community) our media-based reality show … [Read more...]
“Is MySpace always mine or can it belong to someone else?” Such was the headline news last week when presidential candidate Barack Obama tried to rein in his messaging by usurping site control from an ardent supporter who had built his site up to 160,000 “friends.” Turns out the fine lines of “friendship” can get a bit testy when folks … [Read more...]
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