Amy Jussel

The Value of Unstructured Play; Dr. Susan Linn On Tour

May 27, 2008 by Amy Jussel 27 Comments

An Israeli play group of parents were yakking in Hebrew as their wee ones climbed, crawled and explored the soft mats, cubes and fellow toddlers at Parents Place on the Peninsula. I watched out of the corner of my eye as I met with their staff about Dr. Susan Linn’s Bay Area Book Tour for The Case for Make Believe and was struck by the profound simplicity as the … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth

Virtual Healing: War Torn Teens Face Reality Post-Iraq Duty

May 26, 2008 by Amy Jussel 16 Comments

Nov. 11, 2019 Veterans Day Update: More new data on PTSD virtual healing with what's called V-RET, virtual reality exposure therapy and some new VA data on accessibility issues in gaming that help vets heal as well as this specific post dating back on virtual reality being used in young soldiers with PTSD... Also, adding some stats from today's Twitter feed of Tim … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: brain behavior, brain games, can video games help PTSD, Effects of VR on mental wellness, gaming and psychology, help civilization heal, memorial day, Militainment, neuroscience, post traumatic stress, PTSD, soldiers PTSD, The War Play Dilemma, Veterans Day, video games PTSD, Virtual Afghanistan, virtual healing, Virtual Iraq, Virtual Reality, War Games

Energy Drinks & Alcohol: A Monster Mix of Madness

May 24, 2008 by Amy Jussel 6 Comments

Here we go again…Which drinks at left are benign? We’ve been down this road before about market confusion, cardiac cocktails of caffeine and the inherent dangers of energy drinks and alcohol that have once again claimed the life of a teen at a Florida party, so I’m going to update my list of links at the end for everyone to get up to speed (pardon the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Damaging Drek, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth

McDavid: Digital Ditty Mocking Junk Food Fare

May 22, 2008 by Amy Jussel 5 Comments

How often do kids get a chance to merge art history, anti-junk food messaging and viral ‘forward to a friend’ fare in one big yuck-fest of ‘ewww?’ The e-mail caption accompanying the photo at left? “After a short stay in America, Michelangelo’s David returned to Europe as McDavid.” Glad I didn't spew my morning coffee...Some may … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media

Show & Tell Tactics That Stick In Kids’ Brains

May 21, 2008 by Amy Jussel 15 Comments

This rubbery, anatomically correct representation of one pound of fat (about the size of a coffee mug) works wonders to toss around the room with kids to literally feel the weight in our ‘Sim City’ teaching tactics to elicit the almighty ‘ewwww,’ in Shaping Youth’s Gross Out Game for Good Nutrition. Buying this fat blob was my best … [Read more...]