Read Ferdinand On 9-20 to Help Jumpstart Low Income Kids!

Want to take a moment to stop and smell the flowers with your child? Make it this Thursday and you’ll be a part of a much bigger cause! The flower-whiffing, cud-chomping pacifist bull in The Story of Ferdinand has been selected by the nonprofit Jumpstart to unite the nation to Read for the Record as the largest shared reading experience ever! It’s short … [Read more...]

Teen Heroes, Twitter Journalism & Media Transparency

"Look, listen, live," declares Operation Lifesaver in this railroad warning. Whew. I'll say. David Armano, one of our Age of Conversation co-authors, offers this show-n-tell of Twitter media used to report on the scene when witnessing a 17-year old rescue an elderly woman from the train tracks, captured in 'citizen journalism' style. Aside from being a refreshingly … [Read more...]

YPulse Tween Mashup: A Convergence of Marketers & Missions

What's a YPulse TWEEN Mashup? I'd say it’s a mishmash of exciting people and conversations that erase the polarity between any two sectors to smush the thinking into a fresh point of view. Nonprofits and for profits. Youth and adults. Academics and entertainment. Teachers and students. Sometimes even outreach and outrage in the marketing and advocacy realm. The … [Read more...]

Why Isn’t Kid’s TV More Eco-Friendly? Where’s the Green Scene?

We've got cartoon "diversity", stellar math role models and even math in children's TV (like pbs' Cyberchase) so where's ECO-diversity in the media and marketing machinations of kids' entertainment? As those of you who are regular readers know, this stuff is important to me. I’m quite often scrambling to keep au courant in the wide array of kids’ media popping … [Read more...]

The Age of Conversation Goes Ka-Ching! Using Social Media for Change

Woohoo! Who’s in Drew’s conga line? Our Age of Conversation social media project to benefit Variety, the Children’s Charity has reached our $10,000 goal in less than 2 months time! Drew and Gavin have single-handedly united us in purpose and promise for the children, leveraging the power and perspective of social media to show us how we can merge social … [Read more...]