My advertising radar blipped with guarded glee when I heard KFC was being wildly applauded as the hero of the hour for ditching their trans-fats in fried foods in favor of a low linolenic soybean oil. KFC’s drive-through banners tout “Feed your family for under $4!” and “Looney Tunes Laptop meals designed just for kids” so my initial take on … [Read more...]
Today I got a firsthand glimpse of the pacifier wars. And I'm not talking about "binky vs. blankie-n-thumb"… There’s an all out battle for parent's mindshare as consumer advocates like Dr. Susan Linn, co-founder of CCFC, face off with the electronic baby media empire, that's racking up well over a billion dollars in sales of Brainy Baby, Baby Einstein and … [Read more...]
True confessions. I love Halloween. Hate horror films. And wouldn’t know Tobin Bell from a Toblerone, as I just don’t get the whole sadistic slasher genre. One week from today, SawIII launches a pre-Halloween hype fest, so parents of teens, take heed. Tobin Bell received a 2006 "Best Villain" nomination from MTV for his twisted role as ‘Jigsaw’ and … [Read more...]
Can’t get enough of the Dove blitz? You’re not alone. So far, about 9400 replies are posted on Dove’s Self Esteem Forum, plus another 2200 in their site's Body Image forum. There are some raw, jangled nerves out there, particularly the heart-wrenching comments coming from teens. Yeah, yeah, Dove is selling good will along with their soap. So what? Bravo! … [Read more...]
I'm not one to 'forward to a friend' very often, but Dove’s powerful new film is a one-minute click-n-send that I hope you’ll share with every tween, teen, and woman you know who’s been hammered by media & marketing’s distorted messages of unattainable beauty and body image. The light snaps on and cameras roll in time-lapsed frenzy as an … [Read more...]
    |
@ShapingYouth.bsky.social
—social media as it should be
 | ShapingYouth is offered under a Creative Commons “Attribution-noncommercial-noderivatives” license. (Details) |