TV Kids SHOULD Watch…And Produce!

Sometimes you just “click” with a “person, place or thing” that rocks your world in an ‘aha moment’ of “Where have you been all my life?” Such is the case with Shaping Youth meeting up with QuantumShiftTV which holds the promise and vision of so many things we’re trying to achieve here with our fledgling nonprofit. As … [Read more...]

School Fundraising Media Mashup: “Kid Fitness” TV?

Growing up in Hawaii hawking ‘huli-huli chicken’ and “King’s Hawaiian bakery sweetbread” as school fundraisers made me realize that all those yummy smells wafting through the hallways would never fly these days. Candy bars and hot malasadas (those puffy fried fat bombs like a sugar-dipped doughnut) were shamelessly hustled island-wide knowing … [Read more...]

Bogus Junk Food Bans & Bait-n-Switch Tactics Proliferate School Policy

Forty-eight hours after I wrote this article about the confusing USDA school guidelines and manufacturers marketing tactics to swap ‘lesser calorie junk’ to replace the worst offenders, today's front page S.F. Chronicle coverage reinforced the absurdity of it all using case study examples of Bay area schools. California has led the way in legislative successes, … [Read more...]

Packaging Boyhood: Corporate Pirates Raid Boys’ Souls

Evidently "snips and snails and puppy dog tails" are out...Tween preening is in...And pirates are looking for gold... Disney’s September debut of kiddie cologne for boys aged 4-11 in fragrances like Pirates of the Caribbean and Buzz Lightyear is a case in point...The time is ripe to research how Packaging Boyhood is impacting children’s behavioral … [Read more...]

Will Kids Go For The “FryPod?” Brandwashing Nutritious Fare

Dragging their buns far behind the rest of the junk food giants in the compliance arena, Burger King is introducing a crisp first strike on the PR front with The Fry Pod, apple slices cut to look like fries, packaged in a traditional BK sleeve. In a nod to Stanford’s recent study that food packaging not only influences kids’ preferences but makes them favor the … [Read more...]