Read Ferdinand On 9-20 to Help Jumpstart Low Income Kids!

Want to take a moment to stop and smell the flowers with your child? Make it this Thursday and you’ll be a part of a much bigger cause! The flower-whiffing, cud-chomping pacifist bull in The Story of Ferdinand has been selected by the nonprofit Jumpstart to unite the nation to Read for the Record as the largest shared reading experience ever! It’s short … [Read more...]

YPulse Tween Mashup: A Convergence of Marketers & Missions

What's a YPulse TWEEN Mashup? I'd say it’s a mishmash of exciting people and conversations that erase the polarity between any two sectors to smush the thinking into a fresh point of view. Nonprofits and for profits. Youth and adults. Academics and entertainment. Teachers and students. Sometimes even outreach and outrage in the marketing and advocacy realm. The … [Read more...]

The Age of Conversation Goes Ka-Ching! Using Social Media for Change

Woohoo! Who’s in Drew’s conga line? Our Age of Conversation social media project to benefit Variety, the Children’s Charity has reached our $10,000 goal in less than 2 months time! Drew and Gavin have single-handedly united us in purpose and promise for the children, leveraging the power and perspective of social media to show us how we can merge social … [Read more...]

Mining Kids’ Preferences: Will Facebook Ads Turn it Into MySpace?

"Fan of Froot Loops? Facebook Has an Ad for You," writes The Wired Campus’ Andrea L. Foster in this mini-brief on Facebook’s fall plans to push advertisements on teens based on hobbies, hangouts, travel tastes and faves... Up until now, advertisers on the popular social-networking site have only used gender, age, and location...The new game plan for Facebook? … [Read more...]

Shaping Youth Interviews Carmen Van Kerckhove of Racialicious

Prejudice comes in all colors and cultures, with striations even among one race itself. Yesterday at the Back to School debriefing, kids returning from abroad mentioned “race on race” profiling and caste systems that carved up color in slivers of skin tone. Whether it was a ‘hired help’ situation or a local village vibe, race and social theories abound, … [Read more...]