Gender, Race & Sexism: Shaping Youth Through Pop Culture Cues

“Women like silent men. They think they're listening,” said Marcel Achard. (circa 1956) And evidently, men like silent women who can bring them a brewski, (circa 2007) per this Ad Age article of 21st century Heineken backwash that makes the Stepford Wives look progressive. (Yes, today we're kicking off our week long series on stereotypes, race, and cultural … [Read more...]

Hey Kids, Your “Energy Drinks” Now Come With Alcohol

We all pick our battles. To me, this is one of them. Rather than dwell on Mojito-flavored chewing gum, or Bacardi Mojito banners and Coors fly-by billboards bombarding our peace at Zuma beach last weekend, or even the absurdity of alcohol glamorama targeting teens with "Cosmopolitan Berry and Margarita Lime Epil-Stop hair remover" in Teen Vogue's back to school issue this … [Read more...]

High School Musical2: Proving Wholesome CAN Sell (& Sell, & Sell…)

By now you’ve all heard the news about Disney’s record-breaking eyeballs racking up 17.2 million viewers for the premiere of the official HSM2, (hit sequel to last year’s High School Musical phenom which hit #1 on album charts, broke the Guinness World Record for the most successful songs from a single soundtrack, received six Emmy nominations, and spread to … [Read more...]

CCFC’s Susan Linn: $17 billion Spent on Marketing to Kids

We interrupt this High School Musical 2 post (delayed for a day) to bring you an update from Shaping Youth’s latest happenings. Why? Because I said so. That’s right. The parental phrase that seemed to fossilize to near extinction from child-rearing lexicon of yesteryear is being brought back in this blog post…just because I’m ornery. For starters, … [Read more...]

Shaping Youth Brandwashing Data Is Larger Than Stanford’s Study

“A new Stanford study in the Archives of Pediatric and Adolescent Medicine (here) demonstrates just how effective food marketing is in changing young children's perceptions.” Gee, ya think? Their study was funded by the biggies, RWJF and Stanford, with research showing “preschool children think that foods that come in a McDonald's wrapper taste better than … [Read more...]