In their holiday hello titled, “experience the 4th” global branding firm Cheskin, now Added-Value.com filled my e-mail with fun factoids and knowledge nuggets to jolt me out of American myopia. As always, this world renown research firm skimmed the layer off superficial messaging and delved deeper into a broad based worldview. It was a solid reminder that ‘we the people’ are … [Read more...]
This month Diet Pepsi Max started targeting guys that need to watch their spare tire and want a little extra fizz to keep awake, while yawning at the keyboard. This week it hit store shelves, the FDA tightened guidelines for “dietary supplements,” (herbals, botanicals, amino acids, etc.) and CSPI reported a new study on aspartame cancer risk in rats... … [Read more...]
Is it a NeoPet? A Puffle? A goofy avatar? A virtual world icon or some sort of currency to buy virtual goods in a tween space? Animal, vegetable or mineral? Windows promo maybe? Nope. They're not even for kiddies. Those colorful mutant blobs of cartoon playfulness dotting billboards and bus signs are Windorphins (win+endorphins, get it?) brought to you by…eBay. The … [Read more...]
“The apple doesn’t fall far from the tree.” Adults chiding each other like spoiled brats to be the first on the block to try, review, diss, or blather about the iPhone makes me want to hang up on the blatant disconnect between what parents preach and teach about mass media. Some industry brass were miffed they weren’t sent one for free, others cluck … [Read more...]
Update Dec. 12, 2014 Eight years after the original movie debut, Hollywood history lessons are still permeating pop culture, choosing what kids 'take away' from film. Check out this markedly true tenor on gender roles from the author of Redefining Girly Melissa Wardy, as her daughter contextualizes messages to girls and uncorks conversations about what makes it into a film. An … [Read more...]
    |
@ShapingYouth.bsky.social
—social media as it should be
 | ShapingYouth is offered under a Creative Commons “Attribution-noncommercial-noderivatives” license. (Details) |