Call it a marketing hook, tween baiting, or young teen branding brilliance, Zwinktopia, the online virtual world that just launched Monday has leveraged their growth substantially by familiarizing kids with their avatar site Zwinky, first. Kids have been creating customizable Zwinky identities to plop on their blogs, profiles, IM and chat sites representing themselves for … [Read more...]
Keeping my finger on ‘whassup’ in youth culture can lead to ‘life’s most embarrassing moments’ in a keystroke. Case in point? I stay apprised with what’s circulating the net using a handy tool called Top Viral Videos to see what’s clicking through with 6 million viewers and such. Einstein, the amazing talking bird and sweet otters … [Read more...]
The Age of Conversation is not only upon us, it’s within us, and it's coursing through my veins. Some of us are so passionate about this dialogue and excited about finding ‘intelligent life’ in the blogosphere that we simply can’t hush! When marketing gurus Drew McClellan and Gavin Heaton announced they were spearheading a collaborative eBook uniting … [Read more...]
Hate to sound like an ogre, but I’m turning green with GIANT ("gi-normous" as tweens might say) disconnects on the ostensibly hip new Ad Council Shrek :30 PSA urging kids to "get up, get up, get up" and take a “small step” toward healthier eating. This is another classic case of a “throw ‘em a bone and show we care” marketing maneuver, … [Read more...]
Update: 4-28-14 No, I'm not going to write a feature about the Clippers controversy to give even a smidge of attention to the ignorance and arrogance of teamowner Donald Sterling's racist ramblings purportedly captured on audio tape, as it appears his ouster is long overdue, and since media claims that he LIKES attention, akin to the shock jock genre of baiting outrage, it pays … [Read more...]
    |
@ShapingYouth.bsky.social
—social media as it should be
 | ShapingYouth is offered under a Creative Commons “Attribution-noncommercial-noderivatives” license. (Details) |