Timing is everything! This week we’re counter-marketing Capri Sun Coastal Coolers as ‘juice pouches that aren’t juice’ but mostly high fructose corn syrup. (HFCS) We’ve been using Capri Sun label lingo as an example of misleading claims...Lo & behold: 48 hours ago, Center for Science in the Public Interest launched a lawsuit against Kraft for … [Read more...]
Maria Nadel, our Spanish translation expert is putting the finishing touches on our 'mind & body' media literacy log as Shaping Youth's “Dare to Compare: A Gross Out Game for Good Nutrition” kicks off a new session with 5th graders this Friday. Evidently, not a moment too soon… A study published in the American Journal of Public Health finds that … [Read more...]
The past few weeks Shaping Youth has recorded some preteen podcasts to hear what kids from public and private schools have to say about body image, celebrity hype, products, brands, teen media and how it all relates to the middle school experience. Yowza. It may not quite be Fast Times at Ridgemont High out there but I’m feeling quite Jurassic about the 'wannabe world,' … [Read more...]
Free Range Studios is at it again. Their brilliant parodies that lit up the web with pass around power are touching on new turf with global warming, fast food slams, and who knows what else in the hopper. Teens love these viral firecrackers because they pack a walloping punch riffing off pop culture and current affairs. Mind you, they favor teen intelligentsia, not a … [Read more...]
June 24, 2015 Update Adding "7 Food Labels Shoppers Should Ignore Because They are Meaningless" which is perhaps the most specific, descriptive, summation header I've seen in awhile.Also, take a peek at this petition to get the FDA to get real about their food additive approval process, and this one asking Congress not to allow vested interests to add riders that gut the … [Read more...]
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