Counter-marketing Junk Food With Rats & Tacos

Update 2013: Since Taco Bell is lowering the ethics bar to diss healthy veggies in favor of their chem cuisine in the latest Feb 3, 2013 Superbowl ad, I figured I'd drag out my 2007 counter-marketing with rats and tacos 'ewww' moments...Think it's unfair to counter-market with 'ewww' tactics? I'd say it's unfair to hammer high-risk, low-income kids 24/7 with this toxic crud, … [Read more...]

Joe Camel Meets Pink Think: Will the FDA rule?

“It strains the imagination that this is not aimed at anyone other than 15-, 16-, 17-year-old girls," said Sen. Sherrod Brown, D-Ohio, in today’s fuming brouhaha over whether the FDA should regulate tobacco products. (note the NYTimes adjacent photo & pithy feature) Josephine Camel seems to be taking on sleek black leather stiletto heels and sexy hot pink glamorama … [Read more...]

Can Somethin’ Be Done About All This Consumption?

Does a stuffed animal REALLY need its OWN designer camera cell phone, ipod, silver sequined belt, 'pawsport' to travel, sneakers, underpanties, headband, matching outfit and gazillion accessories? Every time I see the master marketing behind Build-A-Bear (complete with barkers at the door to entice people inside and computerized ‘birth certificates’ to capture kids’ data) I … [Read more...]

Wrigley Field Now Sounds Like a Deodorant

There's "ad creep" in the outfield. Under Armour logos will now blare through the historic ivy-covered walls of venerable Wrigley Field. Hard to imagine the two doors in left and right field that were painstakingly painted green to blend with the ivy in 1937 will now have the big ol’ Under Armour sports apparel logo smack dab in the center as a shout-out to … [Read more...]

“Love Buzz”: Beer Cans in the Kiddie Aisle Fall Flat

Here we go again. Shades of those old candy cigarettes from yesteryear that went by the wayside. Kiddie Valentine treats plopped in a can of brewski? Beer cans of ‘love buzz’ in the candy-n-kids section of WalMart have popped open some controversy. No alarmist implications of direct ties to teen substance abuse stats here, just a great big WHY? Why is Cocaine in a … [Read more...]