I wrote "Counter-Marketing via Joe Camel" long before my middle-schooler was being enticed to enjoy Frapuccinos for coolness caché, or max out her prepaid Jamba Juice card with Banana Berry fulfillment, so it's interesting to see how peer buzz slides seamlessly through each age group. Guess I should be thankful she hasn't succumbed to the 'Pink Star' posse. That's … [Read more...]
This is a first-person 'retro' piece which I've recently shared with Daughters bimonthly and decided to freshen with updated research & links to post here on our own blog. Enjoy!--Amy I’m not sure when the peer lunch box radar kicked in…It must’ve been sometime between first grade and second, concurrent with the “dresses are worn with shorts under … [Read more...]
New media channels for sugary snacks parallel a Greek mythology lesson…even if the head is cut off the Hydra, two more pop up on the serpent to replace it. The junk food siren endlessly beckons to kids… Just when parents were granted a mini-exhale with the tightening of a few minor junk food regulations in last week's newly released CARU guidelines, the … [Read more...]
My weird background of journalism, advertising, advocacy, and parenthood blend into a Molotov cocktail of media literacy, so when it comes to playing ‘spot the spin’ it’s pretty hard to snow me. Ergo, Warner Brothers' Happy Feet cartoon penguins cozying up with pharmaceutical giant Roche to give parents a dose of ‘flu fact awareness’ leaves me … [Read more...]
Today I got a firsthand glimpse of the pacifier wars. And I'm not talking about "binky vs. blankie-n-thumb"… There’s an all out battle for parent's mindshare as consumer advocates like Dr. Susan Linn, co-founder of CCFC, face off with the electronic baby media empire, that's racking up well over a billion dollars in sales of Brainy Baby, Baby Einstein and … [Read more...]
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