I’ve been trying to stay low key about being selected as one of the U.S. representatives for the Women Leaders for the World program, but after spending the last few days with my fellow GWLN delegates, (bios here) this is an intense global experience that will no doubt impact every iota of my very being. From Rashmi explaining the agribusiness loss of indigenous foods … [Read more...]
Will kids "bite the Apple" or will it prove to be media poison? First Reuters news reported that Apple Inc. plans to launch a cheaper version of the iPhone in the fourth quarter that could be based on the ultra-slim iPod Nano music player, according to a JP Morgan analyst based in Taiwan. NOW, JP Morgan has retracted. Gee, I'll bet analyst Kevin Chang's getting a ruler … [Read more...]
In their holiday hello titled, “experience the 4th” global branding firm Cheskin, now Added-Value.com filled my e-mail with fun factoids and knowledge nuggets to jolt me out of American myopia. As always, this world renown research firm skimmed the layer off superficial messaging and delved deeper into a broad based worldview. It was a solid reminder that ‘we the people’ are … [Read more...]
Is it a NeoPet? A Puffle? A goofy avatar? A virtual world icon or some sort of currency to buy virtual goods in a tween space? Animal, vegetable or mineral? Windows promo maybe? Nope. They're not even for kiddies. Those colorful mutant blobs of cartoon playfulness dotting billboards and bus signs are Windorphins (win+endorphins, get it?) brought to you by…eBay. The … [Read more...]
“The apple doesn’t fall far from the tree.” Adults chiding each other like spoiled brats to be the first on the block to try, review, diss, or blather about the iPhone makes me want to hang up on the blatant disconnect between what parents preach and teach about mass media. Some industry brass were miffed they weren’t sent one for free, others cluck … [Read more...]
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