Quite a coup for consumer and health advocate groups today who released the power of media and marketing to depants digital advertisers who are undermining parents by flying under their radar. Woohoo! This is gonna be fun. If I sound juvenile, it’s because I can barely contain my glee...Nothing like a one-two counter-marketing punch to start the day, complete with a … [Read more...]
Buy, Buy, Baby. CBSNews is doing a four-part series called Gotta Have It: The Hard Sell to Kids all about womb to tomb marketing, with kids being targeted in a scope we’ve never seen before. In this video clip, investigative journalist and Buy, Buy, Baby author Susan Gregory Thomas talks about the $20 billion being spent on the 0-3 “baby genius” products … [Read more...]
“From books, to toys, to clothes to snacks. There's a multi-billion dollar, global marketing machine targeting YOUR children. Our special series, Gotta Have It: The Hard Sell To Kids, begins Monday on the CBS Evening News.” You can bet I’ll be tuning in for Shaping Youth’s purposes, though my guess is they’ll be talking about GIA (Girls … [Read more...]
Fresh from our living lab’s counter-marketing success at Allen Elementary (our pilot program we wrote about here) we thought we’d share some of our interactive nutrition data tools that YOU can easily use to curb childhood obesity in your home or school. This weekend, we showed peninsula PARENTS (and the greater Bay area community) our media-based reality show … [Read more...]
Ok, gang, let’s reiterate this branding nightmare of mixed messages one more time...Monster movie promos+junk food tie-ins=chubby cherubs. Nothing wrong with Shrek promoting apples and milk (though that combo is sour under ANY circumstances, eww!) BUT: if McDonalds is going to be a poseur for guiding kids toward healthy choices, they need to eliminate the beastie from … [Read more...]
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