The past few weeks Shaping Youth has recorded some preteen podcasts to hear what kids from public and private schools have to say about body image, celebrity hype, products, brands, teen media and how it all relates to the middle school experience. Yowza. It may not quite be Fast Times at Ridgemont High out there but I’m feeling quite Jurassic about the 'wannabe world,' … [Read more...]
June 24, 2015 Update Adding "7 Food Labels Shoppers Should Ignore Because They are Meaningless" which is perhaps the most specific, descriptive, summation header I've seen in awhile.Also, take a peek at this petition to get the FDA to get real about their food additive approval process, and this one asking Congress not to allow vested interests to add riders that gut the … [Read more...]
I wrote "Counter-Marketing via Joe Camel" long before my middle-schooler was being enticed to enjoy Frapuccinos for coolness caché, or max out her prepaid Jamba Juice card with Banana Berry fulfillment, so it's interesting to see how peer buzz slides seamlessly through each age group. Guess I should be thankful she hasn't succumbed to the 'Pink Star' posse. That's … [Read more...]
This is a first-person 'retro' piece which I've recently shared with Daughters bimonthly and decided to freshen with updated research & links to post here on our own blog. Enjoy!--Amy I’m not sure when the peer lunch box radar kicked in…It must’ve been sometime between first grade and second, concurrent with the “dresses are worn with shorts under … [Read more...]
Today I got a firsthand glimpse of the pacifier wars. And I'm not talking about "binky vs. blankie-n-thumb"… There’s an all out battle for parent's mindshare as consumer advocates like Dr. Susan Linn, co-founder of CCFC, face off with the electronic baby media empire, that's racking up well over a billion dollars in sales of Brainy Baby, Baby Einstein and … [Read more...]
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