Sublime in its simplicity, compelling in its story, Center for Science in the Public Interest (CSPI) has succinctly summed up the USDA nutrition guidelines as gobbledygook by dramatizing the absurdity of what is considered ‘junk food’ in schools. 5 questions. No big time zap. It's a fabulous digital media use, worthy of a few “forward to a friend” … [Read more...]
“A new Stanford study in the Archives of Pediatric and Adolescent Medicine (here) demonstrates just how effective food marketing is in changing young children's perceptions.” Gee, ya think? Their study was funded by the biggies, RWJF and Stanford, with research showing “preschool children think that foods that come in a McDonald's wrapper taste better than … [Read more...]
Update June 2, 2015 What a difference a half-dozen years makes.Once upon a time I hailed Danica as our first honoree/role model, and profiled her math mission as exponentially positive, selling smarts to those more interested in beauty duty as subversive marketing brilliance to outreach to new audiences.While I STILL feel that was mathlete McKellar’s original intent with “Math … [Read more...]
When my tween says, “Forward that to me, will ya mom?” I know I’ve landed on a site that’s caught her eye, so if this real-time data tracking techno tool is ancient news for you on the 'forward to a friend' circuit, bear with me. Worldometers come in a variety of forms and factoids, clicking off rapid fire statistics from teen pregnancies, health info … [Read more...]
Ok. Two things here. First off, I agree that making junk food “forbidden fruit” will only serve to increase the coolness caché in terms of marketing strategy, and second, the media spin on the new FTC findings on kids’ exposure to food advertising really just reveals a methodology glitch in age breakdowns. Let's just segue to advergames if you don't see … [Read more...]
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