Instead of turning kids’ tongues green with dye, additives and processed Shrek Drek (sanctioned as a green dot “Smart Choice” by PepsiCo’s self-awarded labeling system since they’re BAKED Cheetos instead of Flaming Hot extra toxic ones) imagine if we used Shrek to shift the appeal toward healthier food? What a fairytale, eh? Shaping Youth is testing some of these … [Read more...]
I was raised in a ‘question authority’ family of intellectual gamesmanship. When my Dad would cite stats as facts in know-it-all style, my Mom would trot out How to Lie with Statistics and take him down a notch, grounding him in reality. Such is the case with statistical hullabaloo about today’s wired kids being such hot shots at multitasking... Mind you, … [Read more...]
“From books, to toys, to clothes to snacks. There's a multi-billion dollar, global marketing machine targeting YOUR children. Our special series, Gotta Have It: The Hard Sell To Kids, begins Monday on the CBS Evening News.” You can bet I’ll be tuning in for Shaping Youth’s purposes, though my guess is they’ll be talking about GIA (Girls … [Read more...]
Fresh from our living lab’s counter-marketing success at Allen Elementary (our pilot program we wrote about here) we thought we’d share some of our interactive nutrition data tools that YOU can easily use to curb childhood obesity in your home or school. This weekend, we showed peninsula PARENTS (and the greater Bay area community) our media-based reality show … [Read more...]
Ok, gang, let’s reiterate this branding nightmare of mixed messages one more time...Monster movie promos+junk food tie-ins=chubby cherubs. Nothing wrong with Shrek promoting apples and milk (though that combo is sour under ANY circumstances, eww!) BUT: if McDonalds is going to be a poseur for guiding kids toward healthy choices, they need to eliminate the beastie from … [Read more...]
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