Greenwashing: Sustainable Brands vs. Branding Bandwagons

Promise I’ll get to the green tween media virtual worlds post right after my ‘Care & Feeding of Preteens’ speaking event tomorrow, (Animoto video preview here) but meanwhile, two related green scene items landed in my inbox this morning that bear a line or two! The first was a reminder about the Sustainable Brands ’08 conference, which sadly … [Read more...]

Common Sense Media Forms Moms On Media Community

Promise I'll finish my Earth Day eco-posts on Dizzywood's Arbor Day Foundation digital alliance, Zookazoo's water and power eco-games & Habbo's greening of their virtual worlds for eco-consumption (or in this case, ANTI-consumption, yay!) along with their prior Greenpeace/United Nations teen survey on eco-concerns... In fact, I'll up the eco-ante and promise an all … [Read more...]

Dr. Robyn Silverman Joins Shaping Youth As Our Body Image Pro

We’re thrilled to welcome Dr. Robyn Silverman as our new body image expert here at Shaping Youth, where I’ll no doubt also pick her brains as a consultant for my documentary film underway called, Body Blitz: Media, Shaping Youth filmed on K-5 playgrounds...(the poignant illustration I bought from artist Ashley Cecil at left sums it all quite well) Sometimes … [Read more...]

Mamma’s Got A Brand New Bag…er…Face. Nose. Belly.

Is the media baiting us again? I can't wait to hear what our friends at Beauty and the Breast have to say about this one! Being a writer, kids around me are accustomed to me soliciting feedback, in this case, about a new children’s book called “My Beautiful Mommy,” which "explains plastic surgery to kids." Not exactly Good Night Moon or the Berenstain … [Read more...]

Operation Teen Book Drop Supports YA Lit With Street Teams

Never fails…Every time I try to pre-slate a feature it gets bumped to the backburner because something pops up with date-driven, time-sensitive urgency that merits attention. No exception here, as this is too good to pass up, with YALSA and readergirlz using marketing and media tactics to form social community, both online and offline. Thursday, April 17, it's … [Read more...]