"A people who mean to be their own governors must arm themselves with the power that knowledge gives." --- President James Madison Love it. Says a lot to me, for despite all the techno-hype on e-gizmos, when it really comes down to it, intelligent voters need more than Vote-A-Matic, the latest MOPocket mobile voter text, a trendy Twitter application or blips of video clips … [Read more...]
The WSJ and CNN report that IBM is launching a new wellness program in '08 to combat childhood obesity among employees' children. They'll pay $150 to employees who sign up a child and complete a 3 month online program using interactive web-based tools feeding core messages about diet, nutrition, and exercise training. In the ‘different strokes’ category, … [Read more...]
"Dear FTC, please put my child on the digital do not call list." (I wish, eh?) It's not quite that simple, but you CAN send in your comments before 11-16 here on any of the topics covered at the two-day FTC Town Hall meeting on “Ehavioral Advertising” that just wrapped up. (webcast here and FTC speakers at a glance/agenda here) As marketers ramp up the … [Read more...]
Having just received a “flaming bag of poo” interactive e-card for Halloween to ‘virtually stomp,’ a video clip of the world's largest "Haute dog HOWLo'ween parade and pumpkin splat, and a plethora of costumed dachschund avatars and buddy icons as "Hallowieners," I'd say digital media is having a field day of fun in the ol' pumpkin patch. Zip through … [Read more...]
Awhile back we wrote about Shaping Youth Correspondent and children's media consultant Ashley, who specializes in kids' TV with an experienced eye toward all things green... Ashley wrote a great post deconstructing the potential 'greenwashing' of Dora's adventures with an octopus trashing the sea, and though I love splashing kids with an eco-message early on, I too fear it … [Read more...]
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