The countdown has begun, to "rock for our rock" tomorrow online via MSN Live Earth. One peek at Live Earth/Twitter and you’ll see youth ramping up for the global 7/7/07 music fest with eco-tips for sustainability in short blips from people around the planet answering, “What are YOU doing to solve the Climate Crisis?” Social media messaging platform Twitter … [Read more...]
In their holiday hello titled, “experience the 4th” global branding firm Cheskin, now Added-Value.com filled my e-mail with fun factoids and knowledge nuggets to jolt me out of American myopia. As always, this world renown research firm skimmed the layer off superficial messaging and delved deeper into a broad based worldview. It was a solid reminder that ‘we the people’ are … [Read more...]
This month Diet Pepsi Max started targeting guys that need to watch their spare tire and want a little extra fizz to keep awake, while yawning at the keyboard. This week it hit store shelves, the FDA tightened guidelines for “dietary supplements,” (herbals, botanicals, amino acids, etc.) and CSPI reported a new study on aspartame cancer risk in rats... … [Read more...]
“The apple doesn’t fall far from the tree.” Adults chiding each other like spoiled brats to be the first on the block to try, review, diss, or blather about the iPhone makes me want to hang up on the blatant disconnect between what parents preach and teach about mass media. Some industry brass were miffed they weren’t sent one for free, others cluck … [Read more...]
Yesterday on Amtrak en route back to the Bay Area for a Preteen Alliance event, I was ‘totally wired’ on my laptop blogging my brains out to make use of my travel time. Suddenly, I hit a fact-check glitch. Dang. No internet. As we chugged by a few weak wireless signals, I considered signing on to an unsecured network, but thought it might not be sporting of me, … [Read more...]
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